Brand Manager
Darwish Holding
Total years of experience :13 years, 9 Months
Main achievements
+20% sales growth
+30% engagement in Social Media
Duties
-Monitoring & analyzing business KPIs in order to identify solutions and develop sales opportunities.
-Order Planning and Pricing according to the corporate targets and in line with the business strategy.
-Developing the social media monthly plan according to stock level, promotions, events and awareness focusing on improving the engagement.
-Working with the Marketing department in order to improve the engagement in Social Media pages.
-Collaborating with the E-Commerce Manager in order to improve the category/brands performance through the online store.
-Delivering & facilitating one to one, classroom in store product/brand trainings to sharpen the skills required to ensure customer satisfaction
-Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
-Being the “Brand/Category Expert” and business partner of the Store Managers, operations Managers and the Business Development Manager.
-Developing strong relationships with suppliers.
-Supervising & developing the retail sales teams of 6 stores.
• Certified ATD Master Trainer (Association for Talent Development).
• Develop, organize, conduct and evaluate soft skills training programs along with the Learning and Development Department.
• Direct structured learning experiences.
• Train new hires as well as veteran employees.
• Support employees to improve and enhance existing skills.
• Create interactive, multimedia presentations.
Main achievements
• Darwish Appraisal Role Model for 2016.
• Increase 10% Units per Transaction.
Duties
• Managing a showroom of 800 sqm with 20, 000 units in stock.
• Managing a multinational team of 9 Sales Representatives.
• Submit orders to suppliers in cooperation with the Commercial Manager.
• Enhance customer base.
• Work within the parameters of company guidelines.
• Provide regular feedback on the market and competitors' activities to the management via prompt and regular reporting.
• Monthly & weekly turnover and KPI report.
• Weekly and Annual stock count supervision.
• Creating new marketing ideas & up selling techniques for the non-movable products.
• Product/Brand portfolio: CSD (Pepsi, 7UP, VAP Orangeade, VAP Lemonade, Tonic, Soda), Mineral & Table water, Iced Tea (Lipton, VAP Fresh), Beers (Mythos, Carlsberg, Zythos VAP).
• Handling the markets of 11 islands of the Dodecanese in addition to eastern side of Rhodes island (restaurants, bars, catering), the Greek Army & water-dispensers.
• Provide regular feedback on the market and competitors' activities to the management via prompt and regular reporting.
• Enhance customer base in the designated regions.
• Analysis to increase turnover and decrease expenses.
• Monthly & weekly sales report.
DiplomaThesis in Mystery Shopping (10/10)