Director of Marketing & Omnichannel
vivo Telecommunications
Total years of experience :20 years, 1 Months
• Cover MKT DATA & Insights developing Marketing and Branding Strategies for new and existing Technological Products in the local Markets.
• Perform Marketing Metrics using Tracking Tools to provide Market Research, Forecasts, Competitive Analysis & Consumer Trends translating DATA to Results.
• Lead the Marketing Plans Development working closely with Clients & Partners, to create an Ecosystem of Effective Communication strategy focused on Results.
• Oversee and Grow the Marketing Department, consistently identifying Revenue Opportunities within the established client base managing consistent growth.
• Identify short-term and long-term scheduling, budget and resource needs, including the development & Management of the Annual Marketing Budget, profit/loss projections, expenditure spending & Profitability.
• Win for Huawei the 1st Position vs Competition Metrics in Digital SOV in Google, Facebook, Instagram & YouTube in the Markets of: Greece, Israel, Albania, Kosovo & Cyprus
• Generating Digital Brand Awareness & Digital Product Consideration through the effective development of a local KOLs Community Program of Premium Content -> achieving #1 of Engagement Rate & Eng. Volumes in Europe.
• Implement 360 Digital Performance Strategies according to Best Practices and latest Trends for Huawei Technologies in Greece, Israel & Cyprus.
• Lead the Marketing Campaigns Performance in All Digital Media Networks such as: Google (Display & Search), Social Media & FB, Yandex & Bing, YT, LinkedIn Ads inc. Mobile Apps & A/B Testing - Developing Conversion Rate Optimization Digital Strategies.
• Able to make decisions based on Numerical and Computational Financial Analysis regarding Campaigns Budget Optimization - Forecasting & Strategic Planning. Evaluation of Digital Commercial ROI, funnel analysis, conversion optimization. Highly Experienced with Social Media & Mobile Measurement
• Leveraging Digital DATA & Insights, as well as competition analysis to develop Digital Content, that will be effectively in all SoMe Platforms.
• Develop and implement e-Marketing Strategy, Managing Online Budgets & Advertising Cost Drivers
• Set Up & Manage the Digital Presence & the Performance Marketing Actions of:
- http://www.greece.lrqa.com | Lloyd's Register Greece
- http://www.lrqa.in | Lloyd's Register India:
- http://www.lrqa.com.tr | Lloyd's Register Turkey
- http://www.lrqa.bg | Lloyd's Register Bulgaria
- http://www.lrqa.ro | Lloyd's Register Romania
- http://www.cosmote.gr & http://www.ote.gr of Deutsche Telekom
- http://www.airtickets.gr
- http://www.intersport.gr | INTERSPORT Greece
- http://www.intersport.ro | INTERSPORT Romania
- http://www.e-jumbo.gr
- http://www.praktiker.gr
- http://www.matfashion.com
- http://www.interamerican.gr
- http://www.anek.gr
- http://www.you.gr
- http://www.leaseplan.gr
- http://www.incadea.com
- http://www.voi-noi.gr
- http://www.mouyer.gr
- http://www.sfakianakis.gr :
BMW, Alfa Romeo, FIAT, Ford, Opel, Volvo, MINI Cooper, Renault, Skoda, Nissan
- http://www.tofarmakeiomou.gr - Top Greek Pharmacy
- http://cellcapital.gr - Cell Capital
• Lead the Campaign Performance in Google Display & Google Search Network, Google Engagement Ads - Mastheads Rich Digital Media & You Tube Video Ads & A/B Testings
• Able to make decisions based on Numerical and Computational Financial Analysis regarding CPC & Campaigns Budget Optimization
• Develop and implement Conversion Rate Optimization Digital Strategies in the Digital Networks of Google, Yandex & Bing.
• Develop e-Marketing Strategy Managing Social Media and UI/UX Technical Teams
• Analyze PPC campaign results, advertising strategy targeting Up-Selling via G. Analytics
• Set-Up & Manage Re-Marketing Lists, Dynamic Re-Marketing Bid Actions &
• Re-Marketing Lists for Search Network Ads (RLSA) & Companion Marketing Campaigns
• Key Marketing contact person for the e-Marketing touch points and SEO
• Experience of Managing mass reach B2C Acquisition e-Marketing Campaigns, Networks and Yield Optimizers - ROI & ROA Oriented Strategies
• E-Mail Campaigns Execution & A/B Testing Implementation through Optimizely with Full Reporting and Data Analysis
• Plan, Organize, Direct and Control all computational finance tools, to achieve targets integrated with company objectives, via optimization of financial resources.
• Leading a 15 member team and oversee short-term and long-range Strategic Goals.
• Allocate Budgets & develop all Financial and Investment Policies, using tools of: Statistical Analysis, Risk Analysis and Daily Transactions Analysis.
• Successful execution of Business Strategies for Company’s Portfolio.
• Control P/L and Online Marketing Tools: FB & Google Ads and Analytics, Google Display Network, Sponsored Listings, Re-Marketing Lists.
• Execute Operating Policies to support overall Company Objectives - KPIs Reporting.
• Act as the interface between NOKIA and the Operators:EAGLE Mobile, Vodafone, Cosmote and local retail partners.
• Act as the overall coordinator and have full organizational responsibility for all operator related activities and related distribution channels.
• Develop a Retail Network of 7 Nokia Stores and Nokia e-shop
• 55% market share of the local Telecom Market, 72% product penetration.
• 25% reduction of the Business Unit cost drivers, managing 2 million Euros budget.
• Ensuring right execution of Area Stores operations, functions and company programs
• Ensuring highest level of Customer Service and satisfaction attracting new clients
• Report directly to the CEO of the organization
• Meeting all goals - i.e. sales, new accounts, shopping scores, expenses shrinkage
• Maintaining company standards throughout Area’s Stores-protecting company assets
• Ensure all associates are provided with merchandise info via salesmanship methods
• Product presentations - Promote Sales, Develop Training, Managing Staff