Vasudev Kataria

Brands Managed: Mothercare, ELC, The Entertainer, The Childrens place, Gingersnaps, Justice
Responsibilities:
 Partnering with core business operations to increase the company’s footprint, expand market share, and generate sustainable revenue gains; Overseeing local product manufacturing for fashion products.
 Leading a leadership position with P&L responsibility for 6 brands of baby kids and toys division operating over 140 stores and e-commerce.
 Encompassing all functions of buying and merchandising, planning, operations, e-commerce, marketing, CRM, VM & new store development operating 140 stores and e-commerce.
 Managing team of 1300 with support of 10 senior brand management team members.
 Successfully delivering annual P&L and growth plans for existing brand, internal and external stakeholders (150+ brands/ suppliers).
 Administering new brands development for division.
 Conceptualizing strategies for maximizing profitability & revenue generation, realizing organizational goals; implementing plans/objectives in sync with vision and mission; ensured performance parameters are under control - Budget, P&L figures, acquisition cost, and team KPIs.
Significant Highlights:
o Successfully delivered expertise in profit targets & sales growth and yearly strategic plan initiatives for 2019, 2021, 2022, 2023
o Effectively added 2 new brands and 30+ stores for division despite pandemic
o Delivered over 50% local souring for fashion products within 12 months to mitigate impact of additional government levies on imports.
o Implemented new team structure aligned to 3 year business development plan, managed to contain team attrition from 30% to less than 10%.
o Pivoted e- commerce department for division with 4X growth delivered and sustain in last 3 years.
o Expertise in PE investment DD and sign off culminating in IPO in year Sep 2023.
o Established Mothercare Indonesia as 2nd largest market globally from 7th position in last 5 years through strategic business initiatives with minimal support from principal.
o Awarded Rookie of the Year - for exceptional performance in year 2019 at Group annual event.

Responsibilities:
 Drove new business through key accounts and establishing strategic partnerships to increase revenue
 Conceptualized competitive business development strategies to gain market share and scaling up revenue and ensure region is profitable.
 Headed brand merchandise function overseeing Product planning, OTB management, buying and merchandising, vendor interaction, trading plan, markdown management and inventory management.
 Led Brand Financial Planning - Budgeting, Cost Control, Trading Reporting & Forecasting, Management presentations, New Market Entry.
 Directed brand Merchandise Planning function driving Open to Buy, Store Grading, Allocation Grid, New store Openings.
 Administered brand IT & Process projects such as GOLD roll out, WMS rollout across LDC’s, COMS roll out, ARES EM promotion roll-out.
 Worked on end-to-end supply chain encompassing forecasting, capacity planning, stock flow movement, route to market, freight mode selection, warehousing activity coordination across 11 markets, Stock Replenishment, SLA development.
 Managed Group Finance, Logistics, Host brand Planning and Supply Chain, Group IT relationship for brand.
 Ensured the successful accomplishment of pre-set business targets in face of growing competition; identified the prospective customers, generated business from new accounts and developing them to achieve profitability, implemented marketing activities that can create a positive experience for clients; reached out to new & unexplored segments to revitalize stagnant & declining business.

Significant Highlights:
o Led to successful delivery of business growth while improving efficiencies
o Worked on management of $200m OTB YOY specially 2016 onwards with changing business dynamics in region.
o Successful Business Planning and Inventory planning resulting in target achievement consistently for 5 years
o Reduced Brand Inventory Cover by 8 weeks over last 4 years which maintaining healthy stock position in stores
o Planned and executed 3-year growth strategy for Alshaya Mothercare delivering over 40 % growth
o Ranked consistently in Top 3 brand for Supply Chain Planning & Forecasting
o Directed to Market Project Executing delivering annual cost savings worth USD 1.5 M/ Annually and improving lead time by 13 days
o Mothercare Consolidation Facility Rollout in South China Hub setting journey for extended vision for Alshaya
o Rollout of New LDC Standard Operating Procedures: Friday Picking, Consolidation Process, LDC returns etc.
o Identified as Talent Pool Member for 3 consecutive years at Alshaya Level.
o Selected as member for following Alshaya wide working committee -Supply Chain Vision 2020, Alshaya Consolidation Project, Network Flow Planning Project, Super Sales Incentive Scheme, KSA vision 2020

Growth Path:
May'05 - May'07 as Logistics