Vice President
Kanmo group
Total years of experience :19 years, 1 Months
Brands Managed: Mothercare, ELC, The Entertainer, The Childrens place, Gingersnaps, Justice
Responsibilities:
Partnering with core business operations to increase the company’s footprint, expand market share, and generate sustainable revenue gains; Overseeing local product manufacturing for fashion products.
Leading a leadership position with P&L responsibility for 6 brands of baby kids and toys division operating over 140 stores and e-commerce.
Encompassing all functions of buying and merchandising, planning, operations, e-commerce, marketing, CRM, VM & new store development operating 140 stores and e-commerce.
Managing team of 1300 with support of 10 senior brand management team members.
Successfully delivering annual P&L and growth plans for existing brand, internal and external stakeholders (150+ brands/ suppliers).
Administering new brands development for division.
Conceptualizing strategies for maximizing profitability & revenue generation, realizing organizational goals; implementing plans/objectives in sync with vision and mission; ensured performance parameters are under control - Budget, P&L figures, acquisition cost, and team KPIs.
Significant Highlights:
o Successfully delivered expertise in profit targets & sales growth and yearly strategic plan initiatives for 2019, 2021, 2022, 2023
o Effectively added 2 new brands and 30+ stores for division despite pandemic
o Delivered over 50% local souring for fashion products within 12 months to mitigate impact of additional government levies on imports.
o Implemented new team structure aligned to 3 year business development plan, managed to contain team attrition from 30% to less than 10%.
o Pivoted e- commerce department for division with 4X growth delivered and sustain in last 3 years.
o Expertise in PE investment DD and sign off culminating in IPO in year Sep 2023.
o Established Mothercare Indonesia as 2nd largest market globally from 7th position in last 5 years through strategic business initiatives with minimal support from principal.
o Awarded Rookie of the Year - for exceptional performance in year 2019 at Group annual event.
Responsibilities:
Drove new business through key accounts and establishing strategic partnerships to increase revenue
Conceptualized competitive business development strategies to gain market share and scaling up revenue and ensure region is profitable.
Headed brand merchandise function overseeing Product planning, OTB management, buying and merchandising, vendor interaction, trading plan, markdown management and inventory management.
Led Brand Financial Planning - Budgeting, Cost Control, Trading Reporting & Forecasting, Management presentations, New Market Entry.
Directed brand Merchandise Planning function driving Open to Buy, Store Grading, Allocation Grid, New store Openings.
Administered brand IT & Process projects such as GOLD roll out, WMS rollout across LDC’s, COMS roll out, ARES EM promotion roll-out.
Worked on end-to-end supply chain encompassing forecasting, capacity planning, stock flow movement, route to market, freight mode selection, warehousing activity coordination across 11 markets, Stock Replenishment, SLA development.
Managed Group Finance, Logistics, Host brand Planning and Supply Chain, Group IT relationship for brand.
Ensured the successful accomplishment of pre-set business targets in face of growing competition; identified the prospective customers, generated business from new accounts and developing them to achieve profitability, implemented marketing activities that can create a positive experience for clients; reached out to new & unexplored segments to revitalize stagnant & declining business.
Significant Highlights:
o Led to successful delivery of business growth while improving efficiencies
o Worked on management of $200m OTB YOY specially 2016 onwards with changing business dynamics in region.
o Successful Business Planning and Inventory planning resulting in target achievement consistently for 5 years
o Reduced Brand Inventory Cover by 8 weeks over last 4 years which maintaining healthy stock position in stores
o Planned and executed 3-year growth strategy for Alshaya Mothercare delivering over 40 % growth
o Ranked consistently in Top 3 brand for Supply Chain Planning & Forecasting
o Directed to Market Project Executing delivering annual cost savings worth USD 1.5 M/ Annually and improving lead time by 13 days
o Mothercare Consolidation Facility Rollout in South China Hub setting journey for extended vision for Alshaya
o Rollout of New LDC Standard Operating Procedures: Friday Picking, Consolidation Process, LDC returns etc.
o Identified as Talent Pool Member for 3 consecutive years at Alshaya Level.
o Selected as member for following Alshaya wide working committee -Supply Chain Vision 2020, Alshaya Consolidation Project, Network Flow Planning Project, Super Sales Incentive Scheme, KSA vision 2020
Growth Path:
May'05 - May'07 as Logistics