Trade Marketing Manager
Ferrero Trading Lux S.A
Total des années d'expérience :25 years, 6 Mois
for the P&L and ensuring sound financial practices with proven expertise in maintaining budgets, CAPEX and OPEX management and optimize expenses.
•Actively involved in Market research and collaborating with head office in New Product launches.
•Driving sales along with developing and coaching the team to work together in delivering the set targets.
•Managing cross functional departments within the organization as well as the distributors across the region.
•Spearheading a team of Trade Marketing Executives and BI specialists, conducting training programs for managers and executives at different hierarchy.
•Analyzing A.C Nielsen Data for the region, selling sheet and argumentation preparation for the region, and argumentation for the sales team with the source data of AC Nielsen, MIS information.
•Consumer Market Research-Kantar & Ipsos
•Marketing Plan activation across the Gulf Region
•Specialized in Spaceman Software (developed by AC Nielsen) for Planograms, engaging in canvas plan preparation in line with the region’s calendar activity.
•In charge of planning, tracking and reporting on the status of POSM from the suppliers, managing on time POSM arrival reporting, repacking projects as per the display confirmation sheet while coordinating with the sales team.
•Updating the activity performance during implementation period, managing sales folders, product catalogue, and presentations for major campaigns, selling sheets, category and arguments for trade negotiations.
•Directing Planogram implementation, briefing canvas plan to the sales and merchandising team along while providing adequate training.
•Managing selling sheet for the sales team, managing gifts for lower trade, update annual trade agreements and trade spend by outlet.
•Defining special promo pricing/tailor made activities, analyzing and reporting sales and stock information along with activity efficiency.
•Issuing new product listing in advance to avoid time delays in arrival and monitoring each field activity.
•Distributor Management Kuwait, Oman, Bahrain, Qatar, working closely with distributors.
•Trade Spend and Budget/P&L Managing of the respective markets.
•Implementation of all the activities in the Main Coop & Top 50 Branches, KA, MT in Kuwait
•Successful implementation of the RTM in the Branches.
charge of managing the sales and trade marketing operations of the firm in the Oman and Bahrain while collaborating with KSA, UAE, Oman, Bahrain, Qatar, Kuwait and Yemen.
•Developed, planned, implemented and measured product quality, distribution, consumer price, visibility and display through all channels in Oman & Bahrain while developing sales competencies and every day sales activities.
•Training people to Ferrero standards with help of our Ferrerita programs.
•Directed the sales process, facilitated sales and marketing plan communication with a 12-month calendar for the trade marketing activity planning.
•Handled sales forecasting on a weekly basis by monitoring market trends, preparing distributor activity plans and supply chain situation. Updated sales to trade forecast.
•Collaborated between the firm and the distributor, developed and maintained business relationships while effectively managing sales and brand activities.
•Engaged in day to day negotiations with distributors on investment and other activities while ensuring to involve key personnel in negotiation decision making.
•Monitored the price list from FTL to the consumer to study and manage retailer margins, developed strategies to build effective strategies to improve returns and profits.
•Created trade presentations for key accounts and wholesales while collaborating with FTL sales and marketing departments, participating in trade meetings with distributors.
Responsibilities of Trade Marketing Manager:
•Promoted as the
Ferrero International based in Italy is a global leader in confectionary products. TicTac a mouth refresher is a leading brand of Ferrero International.
Handled: Panel Control, Distribution Panel, Merchandising, Routing, Sales control and Database.
Route to Market and Go to Market
STRENGTHS
•Dynamic Communicator
•Strive for excellence
•Amiable disposition
•Team Motivator and Builder
•Dependable personality
•Conceptual and Analytical
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