Venkatachalam Narayanan

Manager at Sony Middle East and Africa

• United Arab Emirates - Dubai
• My current job since January 1996

CAREER SCAN

AS Manager, Sony Africa Marketing Company: From Oct ’14 till Present

 Support Sell out based operation with the Distributors and business partners.
 Focus on PSI & Inventory Controls.
 CI Control & CI Process Management.
 Direct Sales Activation & Community Marketing.

AS Manager Market Development Sony Nigeria: From May ‘13 till Sept 2014

 Integrate Distributors Business & growth plans in line with Sony’s direction.
 Distributor PSI & demand planning for CAV & Mobile Electronics.
 OEM business expansion for Mobile Electronics.
 Engage in Community Marketing & Activation of E-Commerce.
 Channel Management, Pricing & A&P Support.

As Manager, Product Marketing -MobiIe Electronics, from July 2011 till April 2013.

 Key account Manager for Car audio, handling Kenya, Nigeria, Egypt and Levant.
 Channel development and expansion
 Maximization of Sales & profit for the respective markets.
 ATL & BTL
 Identify new business opportunities( Installers & OEM)

As Manager in DI Product, Dec 2009 till June 2011

 Demand Planning & Supply Chain for Digital Still Cameras.
 KPI is to achieve Demand Supply Equilibrium.
 Maximization of Sales and Marginal profit.
 Reduce obsolescence and & timely introduction of new models.
 Negotiations with factories.


As Asst. Manager TV, May 07- Dec 09

 Demand planning & Supply Chain for LCD Televisions.
 Weekly forecast & order planning to factories in South East Asia.
 KPI is to maintain ideal DS of inventory in line with the stipulated standards of the company.
 Inventory Analysis on Aging and take corrective actions.
 Variance Analysis, recovery plans, forecast Inventory shortages & excess and take corrective measures in coordination with customers & suppliers.
 Involved in expanding business thru SKD & CKD operations in Iran, Egypt & other countries in Africa.

Feb 2006 - Mar 2007 with Al Futtaim Panatech Dubai, UAE as MIS Executive

 Implementation of Pre PSI a method for deciding on the monthly purchase plan based on the available & allocated resources.
 Reports to the management on channel wise sales, gross margins & inventory reviews.
 Implemented “STAR TRACKER” to monitor the sell out for Still Camera’s & LCD TV’s
 Review & analyze GFK Data & suggest corrective course of action to the management.


Apr 04 to Feb 06 - Hifi / DVD & HV Product Marketing for Sony & Aiwa,

 Sales Planning, budgeting and forecasting for the MENA region.
 Responsible for implementing ATL & BTL campaigns for DVD as a product category.
 Achieved a sales growth of over 40% for DVD’s on YOY basis.


Apr ‘97 to Mar ‘04 -Executive Area Sales

 Area Sales In charge for Bahrain (including Duty Free), Qatar, Oman (Apr ‘97 till Mar ‘99), Levant & North Africa (Apr ‘99 to Mar ‘02).
 Morocco & Lebanon branch Coordination (Apr ‘02 to Mar ‘04)

Job responsibilities include:

 Annual budgeting for Sales and A&P
 Market Mapping & Pricing.
 Channel Management.
 PSI, to align the business plan and growth plans.
 Plan and execute Seasonal and specific Promotions


Jan ’96 to Mar ’97 - Field Analyst with Market Development

 Provide market feedback to the sales & marketing groups.
 Train Dealer Salesmen & Support shop front enhancement.