Venkatesh Arakala

• Planned and managed marketing campaigns across Google Search, Meta Ads, and display ads
to keep the brand message consistent.
• Used GA4 data to understand where users were dropping off and made changes that improved
conversion rates by 25%.
• Set up, monitored, and optimized ad campaigns regularly to improve overall performance.
• Worked on monthly ad budgets of over ₹15 lakhs and improved results by focusing on high-intent
audiences, achieving 4x+ returns.

• Worked on YouTube ad campaigns for international clients using Google Ads and DV360, and
helped improve their performance.
• Helped increase returns by 20-30% by adjusting audience targeting, video flow, and how often
ads were shown.
• Tried different ad creatives and landing pages to see what works better, which improved CTR by
20%.
• Created simple performance reports and dashboards to track results and share updates with the
team.