Digital Marketing Manager (PPC)
Logicserve Digital Pvt Ltd
Total years of experience :12 years, 10 Months
Handling PPC for UK’s largest Retail store called TheWorks.co.uk
Perform daily account management and of pay per click accounts on Google Adwords & Bing.
Doing Dynamic Search Ads, Re-marketing ads on both search & Display, light box ads, expendable ads, updating sitelinks, call out, snippet, etc.
Maintaining ROI of the account.
Segregating of specific audience via Google Analytics and re-targeting that audience with specific products.
Generate daily, weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Monthly wise updating and managing the kw list in order to control CPC.
Della Resorts & Villas- Lonavala
Managing the different promotion for Della Resorts & Adventure.
Applying different strategy for weekend, long weekend, on government Holidays, and week day well in advance in order to make proper use of all inventories to maximize Revenue both from brand website & with OTA's.
Running both
Managing the different promotion for entire Ramee Group of Hotels.
Maintaining Price & Inventory on website in order to maximize Revenue from own website.
Updating Title tag, Meta tag, Meta description, schema.org, checking duplicate content across site, Image optimization every three months.
Running Google search ads for entire Ramee Group of Hotels in India.
Submitting Hotel website all major search engine in order to improve organic search.
Updating search query for Google search ads include & exclude of search query.
Done Tie-up with all leading & major online travel agents.
Managing Different promotions for OTA's.
Maintaining Rate Parity across all OTA's.
Inventory update across all OTA's.
Connected all OTA's & Hotel Website with Channel Manager (Staah).
Latest update about hotels, updating in social media platforms like Facebook, twitter, blogs, Pinterest, etc.
I used to handle USA & UK Client.
Blog optimization for back link of website like BlogSpot, Wordpress, tumbler, Weebly, etc.
Social Media optimization via Facebook by creating fan page and updating fan page on daily basis, same goes to Twitter, Pinterest, etc.
Use of GA to optimize most popular search term in order to get good ranking in organic search on SERP.
On Page optimization as per Google algorithms and update the title, Meta tag, Meta description.
Use of Google webmaster tools like Robots.txt, fetching an url, submission of sitemap, solving error of website, etc.
Handled pharmacy website.
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