Visual Merchandising Manager
Al Manara International Jewellery
Total years of experience :15 years, 10 Months
Managing the visual aspect of 7 multi brand showrooms (brands: Patek Philippe, Audemars Piguet, Chopard, Hublot, Breitling, IWC, Baume et Mercier, Tag Heuer, Ulysse Nardin, BVLGARI, Messika, Hublot, Tirisi, Dior, Hermes, Chanel, Piaget etc.)
Managing the visual aspect of 7 monobrand boutiques (brands: Chopard, Hublot, Tag Heuer, Richard Mille, Roger Dubuis, Graff)
Created & Implemented the VM Ambassador training program for
all store sales teams.
Manage over 30 top watch brands and jewellery in 13 shops
Created Smartsheet task tracker to manage all needs, and keep all
concerned departments updated
Implemented various displays and campaigns
Responsible for setup and visual aspects of all corporate and
brand events
Forecasting profits and sales, and optimizing the sales volume and profitability of designated product areas;
Planning product ranges and preparing sales and stock plans in conjunction with buyers;
Liaising with buyers, analysts, stores, suppliers and distributors;
Maintaining a comprehensive library of appropriate data;
Working with the Marketing Manager on the yearly budgets for V.M.
Working closely with the Marketing Manager & PR Team on cross-implementation of window schemes and promotional campaigns.
Managing the V.M. Department, which consists of, Senior VM & VM Assistants.
Managing the V.M. teams KPI’s, development needs, travel, trainings etc.
Working closely with store managers & product team for product launches/focus/‘push’.
Regularly updating the store teams on the guidelines and directions of the products, collections and brands.
Maintaining a good network of contractors & suppliers for the production & implementation of the store windows & in-store animations as well as events, press days etc. while ensuring they are familiar and practicing the guidelines and standards of House of Fraser.
Responsible for visual merchandising of three departments: Handbags (33 brands), Footwear (40 brands)
Accessories (49 brands) Key Brands: Alexander McQueen, Stella McCartney, Tory Burch, VBH, Giuseppe
Zanotti, LeSilla, Sergio Rossi, Manolo Blahnik, Lanvin, Givenchy, Burberry, Moschino, Alexander Wang, Charlotte Olympia
Forecasting profits and sales, and optimizing the sales volume and profitability of designated product areas;
Planning product ranges and preparing sales and stock plans in conjunction with buyers;
Liaising with buyers, analysts, stores, suppliers and distributors;
Managing and tracking stock through ORACLE.
Maintaining a comprehensive library of appropriate data;
Working closely with visual merchandising department manager to decide how goods should be displayed to maximize customer interest and sales;
Producing layout plans for Handbags, Footwear and Accessories departments;
Working closely with PR & Marketing departments on implementation of diverse in store promotions, events, set ups.
Providing luxury customer service
Responsible for repair, following up with suppliers and dealing with customers
Implementing visual guidelines as per brand directives;
Assisting the store VM with displays for handbags, footwear, accessories and jewelry departments;
Taking photos for in store catalogue of jewelry department;
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