Victoria Barthe

Spearhead comprehensive digital content and media communication strategies across major platforms (Instagram,
Facebook, TikTok) to drive brand visibility and support sales in converting inquiries into bookings.
Direct and manage high-quality photography, videographyshoots, and complex event logistics, liaisingseamlesslyacross
multipleresort departments to ensure perfect operational execution and flawless on-site flow.
Produce compelling promotional videos for seasonal campaigns and manage the comprehensive resort event calendar
tooptimize guest engagement and elevate the overall guest experience.
Ensure brand consistency and elevate the luxury aesthetic of the resort through curated digital storytelling and
continuousplatform management.

Managed the debut of an emerging rap artist, providing strategic mentorship, anxiety management, and psychological support
to transition the client from a beginner to a confident live competitor.
Creative Direction & Styling: Established the artist’s visual identity by curating market-ready wardrobe and styling concepts
aligned with his personal brand and musical identity.
Digital Branding & Advisory: Formulated an early-stage social media and narrative strategy, advising the artist on platform
positioning and content direction to build authentic audience engagement.
Video Production: Directed and filmed a clean, minimalist promotional video capturing the artist's debut live competition
performance.

Coordinated cultural, educational, and community programs, taking charge of comprehensive scheduling, logistics, and multi-
stakeholder communication.
Developed robust event communication strategies and promotional materials in close collaboration with local vendors, partners, and
stakeholders.
Maintained digital presence, overseeing content strategy, editorial calendar, and continuous publications;
monitored engagementmetrics and feedback to optimize operational workflows and future event strategy.

Produced multimedia content (photo, video, editorial) to effectively promote language programs and maximize digital visibility.
Managed instructor features and streamlined content pipelines for diverse social media and digital platforms to maximize
engagement.
Coordinated external contributors and optimized content delivery pipelines.

Led all stages of a complex production lifecycle from concept to final cut, producing, developing, and delivering an original short
film independently.
• Managed end-to-end project budgets, location logistics, casting, script coordination, pre-production planning, resource scheduling,
and on-site shooting logistics.
• Balanced creative direction with rigorous practical, financial, and temporal boundaries to ensure smooth project delivery.

Supported comprehensive internal communications programs and organizational employer branding initiatives for a global
audience of 80, 000+ employees.
• Coordinated corporate content pipelines, employee storytelling projects, and organizational newsletters, ensuring total adherence
to strict brand guidelines.

Managed end-to-end marketing and communication projects from initial brief to final delivery.
Oversaw the creation of visual and editorial assets, rigorously ensuring brand consistency and adherence to
deadlines.

Led visual communication and comprehensive marketing production across multiple geographic locations.
Designed integrated visual assets utilized for events, social media activations, and physical print campaigns.