Marketing & Communications Manager
CARMA
Total years of experience :14 years, 10 Months
Increased revenue generated from marketing activities from $570k to $3.7million in the first year with a focus on brand awareness and product positioning activities.
▪ Responsible for planning, budgeting, content creation, design and delivery of a comprehensive regional marketing and events strategy, providing additional support to the US, UK and EU offices for commercial and marketing support. ▪ Created local and international industry specific workshop programs for clients and internal learning programs for employees. Negotiated participation and contract terms for collaborative third-party events with industry partners and suppliers. ▪ Delivered client presentations and SaaS portal demonstrations, briefings and prepared proposal submissions with accompanying pitch material to support revenue generation. Contract wins include; UAE Public Diplomacy Office, Goodyear, Dell, Swarovski, Visa, Emirates Aluminium, Bose. ▪ Led the redesign of the corporate website and corporate collateral to improve user interactivity and product promotion. Maintained the website content using Wordpress and various plugins to support database generation and automated marketing tools eg Pardot. ▪ Monitored and analysed communications and departmental performance using CRM and analytical tools eg; Salesforce, Tableau, Talkwalker, Social Bakers, Hootsuite and Google Analytics. Provided weekly departmental performance reports to the CEO, compiled companywide monthly reports for the Executive Committee and delivered performance appraisals for a team of 5. ▪ Clients include; Samsung, RTA, BMW, BOEING, ADCB, VISA, Dubai Holding, DIFC Courts, Emirates, Nestle, Canon, MBC etc.
Launched an industry focused event series which significantly contributed to improving corporate reputation. Spokesperson visibility and successful industry award submissions played a pivotal role in achieving high value commercial opportunities
▪ Responsible for formulating and executing the annual PR and Marketing strategy and budget to include local and international print, digital and social media, brochures, photography, external and internal events and conferences. ▪ Proposed, developed, organised and managed all corporate events, exhibitions and workshops internally and externally to develop business relations, build brand awareness and drive employee engagement. ▪ Researched new business opportunities and client profiles, reviewed design briefs and RFP’s to support the Commercial Director with technical proposals and presentations. ▪ Provided weekly reports to the Managing Partner and monthly reports for the Partners Meeting. ▪ Updated corporate website and social media content and evaluated analytics for Facebook, LinkedIn and Twitter, Google Adwords campaigns ▪ Responsible for creative design and content for recruitment posts, initial screening and interviewing scheduling on behalf of the senior associates and senior executives. ▪ Managed a team of 4 Graphic designers ▪ Clients include; Emaar, GEMS, Arcadia, Etihad Airways, One & Only Resorts and Hotels, Hilton Hotels, Sheraton Hotels.
Successfully led the project to complete a public listing on a UK stock market, by way of a private placement roadshow, acquisition of key assets in Makkah KSA via a complex transaction structure.
▪ Provided 6 years of senior executive support to the Board of Directors (6), including monthly reporting, expenses, extensive travel arrangements, calendar management, adhoc research and presentation composition. ▪ Administered all employee contracts, onboarding, documentation, appraisals, visa processing (DMCC) and medical insurance provision. Supported the executive management team with workforce planning, and recruitment, between 2011 and 2015. ▪ Managed all communications with an investor base of 185+ shareholders. Coordinated with the Board of Directors and Corporate Advisers to ensure all regulatory responsibilities were upheld by the company and its Board, to include press releases, shareholder meetings, voting, financial and commercial reporting and to fulfil the verification process and admission to the UK stock exchange. ▪ Acted as the sole point of contact for all professional external advisors (Legal Advisors, Shari’ah Advisors, Auditors, Corporate, Finance Advisors, Registrars and Administrators), including government authorities (DMCC, CMA (KSA)). ▪ Catalogued and reviewed all subscription forms and ensured correct KYC documents are provided by each investor. Maintaining a detailed list of all subscribers, allocation of shares and registration of shares in the company. ▪ Organised, and developed the content for investor presentations, roadshows, workshops, company profiles, factsheets, quarterly newsletters, monthly management report, performance analysis, Annual General Meetings, annual financial reports, Q&A for media interviews and perform market research & analysis.
PA responsibilities to Managing Director included:
Provide monthly reports to the Managing Director outlining departmental performance and providing details of proposed actions for the forthcoming month.
Liaise with management to monitor progress and ensure all actions and paperwork are co-ordinated in preparation for meetings and report deadlines, highlighting any action requiring Director’s attention.
Prepare meeting agendas, briefs, and minutes
Research potential projects and business relationships for the company in co-ordination with the Commercial Director, and maintain professional relations with Clients and Hotel Operators.
Update company profile details for pre-qualification documentation to be submitted to Clients and assisting in the preparation of contractual documentation and fee proposals.
Perform diary and travel management, researching host countries and providing full itineraries along with details of proposed business events exhibitions or places / companies of interest.
Update Director on government / industry updates.
General administrative duties (electronic and manual filing, correspondence, maintaining stationary stock) and streamlining administrative processes.
Public Relations & Administration responsibilities included:
Sole Responsibility for the organization and co-ordination of all exhibitions (CityScape, ATM, The Hotel Show).
Develop and update corporate website www.wa-international.com and create company DVD presentation and all other marketing tools. Handle all on-line enquiries through the website contact form regarding recruitment and business development opportunities.
Organise and co-ordinate local and international photoshoots. Maintain referenced library for project images.
Write press releases and articles for both regional and international trade publications.
Perform budget analysis and prepare annual marketing budget
Conduct meetings with suppliers in order to source more efficient and cost effective outsourcing agents.
Create and develop business protocols and procedures documentation.
Manage and co-ordinate administration staff (4).
Co-ordinate maintenance /repair / upgrading and purchasing of I.T and telecom systems and office furniture.
Organise travel, accommodation and co-ordinate visa applications for design staff with reference to international exhibitions.
Create standardised CVs for pre-qualification documentation.
Organise and co-ordinate bi-annual corporate functions
Implement efficient document control and archiving system and streamline admin processes.
Correspond with numerous recruitment consultancy firms worldwide, negotiating fees and creating appointment adverts for both local and international recruitment drives.
Monitor timesheets, lateness, absenteeism, sickness, productivity against the projected programme.
Attend and contribute to weekly Management meetings.
Write weekly performance reports for the CEO.
Prepare powerpoint presentations for the GM and assist in writing press releases and speeches for the company and for corporate marketing material.
Co-ordinate the furnishing and maintenance of office furniture and equipment.
Train and monitor the receptionist, evaluating their performance.
Compile Health & Safety procedures and maintain the company Accident Log Book.
Organise corporate events
Travel and Diary Management
General administrative duties
Providing the Chairman with daily summaries of sales performance based on figures received from departmental managers. As well as summaries of relevant press releases relating to the company and his personal interests.
Co-ordinating conventional travel arrangements for the management and security staff with in-house travel agents, as well as private travel arrangements with the Flight Captain of the corporate aircrafts, including organising police escorts and handling agents in private terminals throughout the world.
Accompanying the Chairman on global business commitments on a weekly basis.
Sustaining a professional PA role in various global locations, improvising with available equipment and using my initiative to provide necessary information whilst complying with strict protocols.
Attending to VIP guests exercising social skills, and ensured that all the facilities that were required were available.
Providing continuous and timely updates to the Chairman regarding recent developments within his companies worldwide.
Researching competitors /potential suppliers / manufacturers, preparing detailed reports on given topics. Drafted presentations, and correspondence on behalf of the Chairman.
Co-ordinating the leasing of executive apartments and suites for visitors, clients and personal friends of the Chairman.
Assisting with staffing protocols for the various estates, vetting potential candidate profiles for recruitment, and carrying out formal dismissal under the direction of the Chairman.
Maintained cash flow record for travel expenses in various currencies for all security staff and the Chairman
Providing complete trust and confidentiality to maintain the integrity of the company’s reputation and ensure the safety of the Chairman and his family
exposure to standard retail banking practice. In particular the many aspects of banking security, fraud and money laundering, and working within very strict guidelines as a code of practice.
Developed accuracy, communication skills and general understanding of business practice in the “Banking World.”
2nd Prize for "Best E-Business Plan 2003", Sponsored by Price Waterhouse Coopers -
3 A - levels gained
10 GCSE's (8A's, 1B, 1C)