Victoria Wairimu

Managed and optimised product displays to enhance customer engagement
and maximise sales.
Coordinated with suppliers and vendors to ensure timely delivery and
availability of merchandise.
Analysed sales data to forecast demand and plan inventory accordingly.
Collaborated with retail teams to execute promotional campaigns and visual
merchandising strategies.
Conducted regular stock audits and maintained accurate inventory records.
Monitored market trends and competitor activities to adjust merchandising
tactics and maintain competitive advantage.
Developed and maintained effective relationships with store managers and
staff to ensure consistent product availability and presentation.
Implemented merchandising plans based on seasonal trends and consumer
behaviour to drive sales growth.
Conducted competitor product assessments and reported findings to senior
management to inform strategic merchandising decisions.
Utilised point-of-sale data to identify underperforming products and
implemented targeted strategies to improve their sales.

Developed dynamic product placement strategies to enhance store layout
and customer navigation.
Monitored and analysed sales performance to adjust stock levels and
product assortment accordingly.
Negotiated with suppliers to secure favourable terms and optimise stock
procurement costs.
Implemented visual merchandising standards to maintain brand consistency
across multiple retail locations.
Coordinated the introduction of new product lines, including launch
promotions and in-store displays.
Provided detailed merchandising reports to management to support
inventory and marketing decisions.
Managed and optimised product displays to enhance customer engagement
and maximise sales.
Coordinated with suppliers and vendors to ensure timely delivery and
availability of merchandise.
Monitored market trends and competitor activities to adjust merchandising
tactics and maintain competitive advantage.

Represented the brand at various promotional events across Nairobi,
enhancing brand visibility and customer loyalty.
Engaged with customers to educate them on product benefits, boosting
brand awareness and driving sales.
Collaborated with local retailers to ensure brand consistency and optimal
product placement in-store.
Gathered customer feedback during promotional activities to provide insights
for improving brand strategy.
Maintained up-to-date knowledge of brand products to effectively
communicate features and advantages to customers.
Maintained up-to-date knowledge of brand products to effectively
communicate features and advantages to customers.
Developed and executed targeted merchandising strategies to align with
brand objectives and increase market penetration.