Subscriptions Manager
MEED
Total years of experience :11 years, 8 Months
Managing a team of 4 sales and customer service executives, this role saw a turn around of a static 3-year constant renewal rate of 70% to currently 74%, an unforeseen improvement that I led. In turn, this has driven MEED subscription numbers back into monthly growth from a 5 year decline. A renewed focus and strategy alongside sales-led collaboration with marketing allowed me to lead my team to their targets, and my own. I took control of customer attrition rates and completely re-drew the customer journey for their annual high-yield subscription product, driving up productivity, and re-writing the way we manage customer service, introducing an account management structure by industry.