Marketing Manager
Sterling Holidays & Resorts India ltd
Total years of experience :4 years, 3 Months
Proficiently handled the department from planning to lead generating, spearheading a team of forty members
Effectively put across brand message by planning & carrying out the right brand communiqué and practiced innovative business strategies to improve the product awareness
Interfaced and coordinated with small businesses and entrepreneurial clients to provide ROI-focused, lead-based, strategic online business development campaigns
Key player in analysis, development and implementation of strategic business plans & policies, ensuring organizational growth, targeting maximum profitability & cost effectiveness
Conducted market development activities via researching on various sources while identifying newer opportunity and considering customer preference to generate revenue for the organization
Accomplished multi sight campaigning along with team members to expand brand image
Proficiently streamlined business operations while serving as a catalyst for sales in growth and expansion and quickly restoring forward momentum and generating revenue
Inspected top-line & bottom-line targets and established strategies with key focus on defined budget for specific promotion by company
Designed and implemented innovative business strategies to improve the product awareness and ensured enhanced brand visibility
Interfaced and coordinated with small businesses and entrepreneurial clients to create RFI’s and RFP’s, lead-based strategic online business development campaigns
Collated market intelligence to penetrate into new markets and drive business acquisition through various channels in exhibitions, kiosks in respective regions
Designed mutually profitable, long term arrangements by structuring/restructuring, negotiating and launching alliances
Guided, monitored, evaluated & recruited team on performance & development to drive efforts to meet all expectations for sales growth & profits
Responsible for generating monthly & annual budget, marketing strategies & executing billing operations on time
Accountable for planning forecasting researches to assist the sales department to formulate their marketing plans and understand market gaps
Worked under different verticals in various locations understanding the market. Also compiled and published the first manual for data generation.
Research on Indian kitchen and the mindset of Indian women towards kitchen and kitchen appliances.
* Creative Head, Kalaicom, Cultural Club of BIM 2005 - 2007 * Editor , BIM News Agency 2006 - 2007
* Member,Organizing Committee - Cul ah, Inter-Collegiate cultural fest, held and organised by Mount Carmel College 2002 - 2005 * Secretary, Botany Association 2005