Amjad Elbakri

Sales Development and Support Director

Duties & Responsibilities: Main duties and responsibilities include: preparation of the division plan and following up the performance; general supervision on the division activities and following up the plan implementation; develop the skills and methods of information finding in a scientific way; making sure of the availability of Sudani products in the markets; supervision on dealers’ performance; discovering hinders that could potentially constrain the sales; preparing periodical reports specially about the activities related to sales; spreading the trademark, sales analysis and preparing studies for increasing the market share. Other duties include - keeping track of the activities of other competitors and their impact on market trends so as to introduce the suggestions to the management to make and take accurate decisions to develop the sales.

Developed distribution strategies in line with sales and marketing objectives. Developed plans to implement strategies in a timely manner. Developed distribution policies, procedures and methods of work to ensure consistency and Optimal quality of service. Monitored quality, quantity, cost and efficiency of the movement and storage of goods. Ensured that stock to be dispatched to various sales units, in line with delegation of authority. Checked quantity of stock upon receipt from vender and maintain in ledger. Identified the needs of the sales centers in Greater Khartoum and Regions. Ensured product availability at sales points at all times. Coordinated process of distribution and delivering products to the centers. Prepared database for the points of sales and updated it periodically. Created and increased the loyalty of the dealers and sales point’s owners for Sudani products. Supervised the distribution of gifts and advertisement materials. Participated in setting up new sales points, in cooperation with sales centers directors. Communicated and negotiated with suppliers and vendors. Prepared periodical reports on the activities related to the sales; Ensured that internal procedures are correctly interpreted, properly maintained and effectively administered. Managed direct sales (Company sales points). Managed indirect sales (Company Dealers) and electronic voucher sales. Monitored performance of sales channel. Implemented other tasks of the management on demand.

Created and executed the annual sales business plans. Achieved the annual sales and expense budget objectives. Set-up the weekly and monthly objectives. Analyzed & followed up the sales reports on regular basis, and taking corrective actions if the performance is behind the plan baseline. Set up performance agreements for self and direct reports. Managed and executed the customer’s service policy. Managed the team with motivation and discipline & setting up the annual training & development plan. Ensured that the sales teams operate within the company rules and policies.

Developed a V.I.P Program. Developed merchandising standards & provided merchandising guidelines. Set up and followed an ITMO (In-trade merchandising opportunity). Adapted the form and developed a weekly program. Summarized the information & developed an analysis report. Developed & executed an outlet visibility program. Implemented the POS program for the agreed areas / channels. Developed a program of outlets branding (Red Zone program).

Responsible for brand performance in order to achieve targets. Established cooperation with area sales manager wholesales supervisor and van supervisor to guarantee systematic distribution of products. Managed and followed sales force journey plans for distribution of product and examine daily sales report. Followed up the listing of new items in supermarkets. Ensured product availability in the wholesale supermarkets, funfairs and toy stores, gas stations, schools, groceries, hotel and hospital gift shops and mini markets. Checked products short date in outlets and make promotions before expiry of the items. Followed up the display of products on display stands, checkouts and arranged gondolas with the merchandisers and supervised sampling of products. Arranged monthly journey plan and report progress to G.M., national sales and marketing manager and product manager. Recruited, trained, managed and directed sales force. Monitored product inventory & shelf life in warehouse.