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Vigasini Ponnusamy, SEO Executive

Vigasini Ponnusamy

SEO Executive·RDS Digital,

India

Master's degree, Master of Commerce

Work experience

Total years of experience: 1 years, 8 months

SEO Executive

January 2025 - Present

RDS Digital,

Bengaluru, India •Remote

January 2025 - Present

• Developed and executed on-page SEO strategies (meta tags, H-tags, schema markup,
internal linking), delivering measurable improvements in search engine rankings
(SERPs).
• Conducted in-depth keyword research using SEMrush and Ahrefs; optimised 50+ web
pages and blog posts for target keywords, improving organic click-through rate (CTR).
• Built high-quality backlinks through guest posting, directory submissions, and outreach
campaigns, strengthening domain authority for client websites.
• Performed monthly technical SEO audits using Screaming Frog; identified and resolved
crawl errors, duplicate content, and broken links.
• Tracked and reported KPIs including organic traffic, bounce rate, and keyword rankings
using GA4 and Google Search Console.
• Managed and optimised Google Business Profiles for multiple clients, improving local
search visibility and map-pack rankings.
• Prepared and presented weekly/monthly performance reports with actionable, data
backed recommendations for stakeholders.
Company industry:
Marketing

SEO Intern

October 2024 - January 2025

RDS Digital,

Bengaluru, India

October 2024 - January 2025

• Assisted the senior SEO team with keyword research, content optimisation, and meta
tag implementation.
• Supported the blog publishing pipeline and backlink acquisition activities.
Company industry:
Marketing

Education

Bharathidasan University

June 2024

June 2024

Master's degree, Master of Commerce

India

Muthayammal College

July 2022

July 2022

Bachelor's degree, Commerce

India

Skills

AHREFS SITE EXPLORER
Intermediate
AHREFS SITE EXPLORER
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
GOOGLE SEARCH CONSOLE
Intermediate
GOOGLE SEARCH CONSOLE
Intermediate
KEYWORD RESEARCH
Intermediate
KEYWORD RESEARCH
Intermediate
LINK BUILDING
Intermediate
LINK BUILDING
Intermediate
ORGANIC SEARCH
Intermediate
ORGANIC SEARCH
Intermediate
PERFORMANCE REPORTING
Intermediate
PERFORMANCE REPORTING
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEMRUSH SOFTWARE
Intermediate
SEMRUSH SOFTWARE
Intermediate
SOCIAL MEDIA MARKETING
Intermediate
SOCIAL MEDIA MARKETING
Intermediate

Training and Certifications

Certifications
SEO Certified