Vigasini Ponnusamy

• Developed and executed on-page SEO strategies (meta tags, H-tags, schema markup,
internal linking), delivering measurable improvements in search engine rankings
(SERPs).
• Conducted in-depth keyword research using SEMrush and Ahrefs; optimised 50+ web
pages and blog posts for target keywords, improving organic click-through rate (CTR).
• Built high-quality backlinks through guest posting, directory submissions, and outreach
campaigns, strengthening domain authority for client websites.
• Performed monthly technical SEO audits using Screaming Frog; identified and resolved
crawl errors, duplicate content, and broken links.
• Tracked and reported KPIs including organic traffic, bounce rate, and keyword rankings
using GA4 and Google Search Console.
• Managed and optimised Google Business Profiles for multiple clients, improving local
search visibility and map-pack rankings.
• Prepared and presented weekly/monthly performance reports with actionable, data
backed recommendations for stakeholders.

• Assisted the senior SEO team with keyword research, content optimisation, and meta
tag implementation.
• Supported the blog publishing pipeline and backlink acquisition activities.