Vijaylaxmi Sharma

Head of Marketing at Infrasoft Technologies Ltd

• Bahrain
• August 2016 to May 2018

5 months)
Aiding the CMO and

Media Marketing Manager

• April 2015 to June 2016

(1 year 3 months)
- Managing overall Client Account on Facebook Ads Manager & Facebook
Power Editor
- Involved in Campaign Planning, Implementation, Targeting, Budget Management.
- Handling day-to-day Campaign Performance Reviews and their Optimization.
- Reporting of campaigns with in-depth analysis on performance of targeting,
Ad Sets, Creatives and providing marketing deliverables.
- Monitoring success of social media campaigns through Google Analytics and
Custom Reporting.
Political Campaign Strategist - Online Media
Olam

• August 2014 to February 2015

Developed key partnerships with business owners, policy makers, community leaders, student bodies,
online in- fluencer outreach and local business partners. We touched nearly 1000 new businesses;
registering an overall increase in the digital footprints across networks in Gabon.

Media Manager at Indian National Congress

• India - Delhi
• January 2012 to May 2014

Vijaylaxmi Sharma (She/Her) - page 2
Part of the core strategy and operations team. Co-founded and built community efforts for
WithCongress, an online volunteer driven initiative for National Election Campaign, 2014. The
blog initiated with 50000 subscribers to creation of Whatsapp groups of over 20000 volunteers, for
community-led twitter trends and conversations.