Vinay Ramesh

HORECA Account Management: Managed client portfolios by executing strategic presales, identifying opportunities, and establishing a strong market presence.

Workflow Optimization: Streamlined order-to-delivery processes and inventory coordination, ensuring seamless fulfillment and high service standards.

Market Intelligence: Strengthened coverage through accurate reporting and actionable competitive insights, fostering productive customer relationships.

Account & Retention Management: Managed a portfolio of over 150 corporate hospitality accounts. Boosted client retention rates by 20% using consultative, relationship-focused sales strategies.

Process & Productivity Optimization: Leveraged data-driven sales performance analysis. Streamlined daily business development workflows to systematically improve team productivity.

Cross-Functional Collaboration: Partnered with internal product and operational teams. Enhanced overall service delivery standards and alignment with client specifications.

Market Intelligence & Networking: Utilized strategic networking to build strong client and peer relationships. Maintained active knowledge of emerging industry trends and sales methodologies.

HORECA Market Expansion: Managed and grew B2B accounts across hotels, restaurants, catering, and fit-out projects. Identified market gaps to drive revenue and client acquisition.

Sales Lifecycle Management: Managed the full sales pipeline from cold prospecting to contract negotiation. procurement and delivery.

Key Account & Revenue Growth: Secured major Modern Trade accounts including Grand Hypermarket and Al Maya Group.

Dropped new Hotel and HORECA clients to drive retail and wholesale revenue growth.

Team Leadership & Performance: Managed and led the corporate sales team. Provided active coaching and performance tracking to consistently meet or exceed monthly sales targets.

Market Strategy & Execution: Collaborated with senior management on commercial market strategy. Executed targeted promotions, pricing models, and product positioning for household items and kitchenware portfolios.

Managed B2B sales of Industrial Equipment for commercial kitchens, directly targeting the HORECA (Hotels, Restaurants) and Corporate Office client segments.

Provided key support to marketing leadership, including administrative support and conducting market research essential for new business development.

Drove sales of Frozen Seafood and F&B products, specializing in high-volume HORECA clients (Hotels, Restaurants) and managing client relationships across Traditional Trade channels.

Managed full-cycle sales and distribution for a diversified FMCG portfolio (Beverages, Cooking Oils) across Traditional Trade, Groceries, and institutional clients (Hospitals/Catering).

Led BDM for FMCG Personal Care/Beauty Products, securing and managing accounts across Modern Trade, Traditional Trade, and specialized retail distribution.