Vinay Sharan Srinivas

• Led paid search and native campaign strategy for global brands across sportswear, retail,
travel, automotive, and eCommerce across the US, UK, and India.
• Worked on sportswear and sport-led campaigns for brands including Nike, adidas, Reebok,
NBA and NCAA supporting major sporting and seasonal moments.
• Delivered over $1M in incremental revenue during a peak seasonal retail campaign for
Teleflora; nominated for Yahoo Superstar of the Year.

Driving full-funnel digital marketing campaigns across Paid
channels (Google Ads, Meta, LinkedIn), SEO, content, e-mail and
CRM, to boost SME lead generation and platform growth.
Leading branding and activation efforts across key SME industrial
clusters through events, trade expos, vendor outreach programs and
on-ground activations & promotional campaigns.
Building strategic partnerships with industry associations, trade
bodies and event organisers to expand reach, credibility and vendor
acquisition.
Led the product launch event, overseeing end-to-end planning and
execution - including content strategy, speaker curation, agenda
design, event branding, vendor coordination, and on-ground
logistics. Collaborated with internal stakeholders, industry leaders,
and strategic partners to deliver a high-impact experience to
attendees.

Took time off to recover from a major leg injury. Utilised this time to
reset and recharge, whilst staying up-to-date with key industry
developments.

Leading digital marketing strategy & execution for US based BFSI
and eCommerce clients - Understand client businesses and apply
appropriate digital marketing frameworks to drive revenue growth &
user acquisition.
Identify opportunities and trends in the industry, create strategic
plans, develop business cases and formulate digital marketing
strategies.
Partner cross-functionally with internal and external stakeholders to
develop digital marketing solution strategy spanning across - Web
Analytics, SEM, SEO, Display, Affiliate networks, Social media
marketing, site experience optimization.
Brands Serviced - Sunrise brands (eComm), Bread Financial (BFSI)

Helped build an org of 40+ Digital Marketing Associates - providing
paid media support to top global Dentsu brands.
Managing communication with clients and liaising with them for
feedback, performance improvement, along with hiring, training &
mentoring.
Collaborating with cross-functional teams such as Client Services
and Sales to provide the best support to clients & facilitate new
business across global markets.
Top Clients: Intel, Pfizer Pharma, Ikea, Microsoft, AB InBev, Estee
Lauder, Levi Strauss, United Airlines, Goldman Sachs, General Motors,
Kroger, etc.

Heading Digital Media Strategy and execution for top Indian clients.
Led brand partnerships and large-scale promotional campaigns,
including ATL/BTL activations, influencer outreach, and on-ground
events to amplify digital strategy.
Building strong, lasting client relationships by owning and delivering
customer success and cultivating deep partnerships with key
decision makers.
Working with management on creating and delivering new pitches.
Brands worked with: Swiggy, Embassy Group, Sterling Holidays,
Strides Pharma, etc.

Leading the full-funnel B2B paid marketing strategy, ensuring
conversion, pipeline generation & revenue acceleration via Digital
Media and Content Marketing, for IBMs enterprise solutions across
SEA and ANZ.
Understand business & marketing objectives to help achieve key
measurement metrics, & meet KPIs, thereby enabling customer
acquisition.
Planned and executed integrated Demand Gen campaigns
including content syndication, webinars, and virtual events to
engage key decision-makers and influence buying cycles.
Work in sync with the client, creative agency (Ogilvy), and internal
teams to achieve KPIs.

• Led paid search and native campaign strategy for global brands across sportswear, retail,
travel, automotive, and eCommerce across the US, UK, and India.
• Worked on sportswear and sport-led campaigns for brands including Nike, adidas, Reebok,
NBA and NCAA supporting major sporting and seasonal moments.
• Delivered over $1M in incremental revenue during a peak seasonal retail campaign for
Teleflora; nominated for Yahoo Superstar of the Year.

• Built early foundations in brand marketing, on-ground activations, media coordination,
and client servicing, with exposure to OOH, print, broadcast, BTL, and live events.

Supported U.S.-based Relationship Managers with account closings,
asset transfers, and trade booking. Managed reconciliations and
back-office reporting within fiduciary operations.