Vincent Liu

• Built data-driven GTM strategy from 10M+ remittance records to flag 15 priority corridors, benchmarked 30+ traditional and
neo banks digital maturity to shortlisted 8 partners, and drafted Market entry plan that is adopted in 2025
• Streamlined partner portfolio management by segmenting relationships into grow / maintain / deprioritize / exit and crafted
user sensitivity based growth plans and tactical promos, boosting marketing to ROI 180 %

• Managed the Banqiao pop-up store by setting daily KPIs for each sales staff, supervising their performance and provided
regular feedback and coaching; these efforts resulted in an average target achievement rate of 120% per salesperson
• Revamped new sales process by reshaping sales strategies, integrating solution selling techniques, and training the team on
these methods, which resulted in 150% of monthly KPI being met, as set by the store manager

• Conducted market research on the Buy Now Pay Later market, assessed market size via top-down and bottom-up models,
researched competitive landscape and pricing strategies, and assessed market potential for 6M USD investment
• Spearheaded creation and launch of a Lost or Stolen Debit Card Reissue process in conjunction with Consumer Finance and
Technology division, driving a 15% increase in client satisfaction rate

• Executed due diligence for Medical Technology industry leader (MKT Cap. $12B USD), evaluated supply chain risks
involving solvency, operational capacity, profitability, and data security; completed 10+ reports with outstanding evaluation
• Secured 100K USD deal by pitching DD service to a Hong Kong listed company by leveraging in depth analysis of regulations,
market conditions, and news coverage to identify key opportunities in public relations industry with for clients CEO