Xuanqi Peng

Spearheaded business development initiatives to expand WeChat Pay across Europe, focusing on Germany and Spain, enhancing payment accessibility for Chinese tourists and local Chinese communities. Forged strategic partnerships with key players in the European payment industry, including banks, acquiring banks, ISVs (Independent Software Vendors), MSVs (Market Service Vendors), tax refund companies, and prominent retail destinations such as Kaufhof/ECI in Germany and Spain, popular shopping villages, luxury brands on high streets, major airports, and renowned tourist attractions. Drove the adoption of WeChat Pay in online scenarios, collaborating with cross-border e-commerce platforms like mytheresa, gaming companies like Blizzard, and local e-commerce sites to integrate WeChat ecosystem services. Led the team during the COVID-19 pandemic to focus on online business growth, establishing collaborations with German e-commerce websites and laying the groundwork for partnerships with oRine institutions, resulting in the onboarding
of major chains like Nossman and Burger King in Germany and a solid partnership with VN Group in Spain. Implemented cost-reduction and efciency improvement initiatives internally, advancing the use of new technological solutions to enhance product and service delivery. Demonstrated exceptional business negotiation skills, market insight and analysis, and strategic planning abilities. Leveraged a technical background in engineering to quickly address software issues related to product APIs and fostered an interest in AI by developing small programs using AI tools in spare time.

Led initiatives to export domestic supply chain products to the European market, focusing on establishing and enhancing JD Internationals presence in the region. Developed and implemented strategies to navigate the complexities of international trade and logistics, ensuring efcient and compliant product distribution. Fostered relationships with key European partners and stakeholders to facilitate smooth operations and expand market reach.

Oversaw dual roles within the 5etherlands team, achieving significant results in both product and key account management. Acted as the business unit result owner for smart devices, including tablets, PCs, and MBB, leading the team to navigate and resolve challenges for commercial success. 5egotiated with key account buyers both online and oRine to introduce new PC products, enhancing product range and availability. Amplified tablet daily sales by coordinating eUorts across customer service, marketing, and retail teams, pushing for optimal sell-out performance. Engaged with operators to develop and promote a compelling 0G product narrative, facilitating the introduction of new devices into the market. Maintained dual reporting lines to the Country Manager and WEü Bü Director. Directed the business unit for Mediamarkt, encompassing all product categories like SP, Tablets, and Watches, driving sales, retail, delivery, and service team eUorts to manage product launches and daily sales operations eUectively. Analyzed daily sell-out results to gauge competitive standing, crafting strategic business oUers to achieve key performance indicators (KPIs). Conducted NOI analyzes post-promotion and joint-marketing activities, laying the groundwork for subsequent oUer strategies and plans.

Served as the principal architect for the launch and business outcomes of tablet and PC products across 1Q Western European countries. Over a span of 0 years in DXsseldorf, led the team through the successful introduction of three generations of tablet and PC products, achieving notable financial outcomes. In the initial two years, achieved a pivotal milestone by persuading the Shenzhen H4 product line to tailor products to meet Western European consumer
preferences, transitioning from operator channel-oriented oUerings to competitive consumer products. Over the following two years, spearheaded the go-to-market strategies for flagship products like M0/MateBook & Pro, culminating in outstanding sales achievements. Crafted and implemented a comprehensive 8P strategy (product, price, place, promotion), coordinating cross-functional teams including H4 TTM, Testing, Marketing, and Netail to ensure a cohesive product launch. Facilitated key channel partner engagements, including open market operators, to optimize product assortment and market positioning. Synthesized best practices and insights from launch preparations and post-launch activities, sharing valuable lessons with teams across countries to refine future strategies. Negularly reported to the Western European management team and the H4 Business ünit Line President.

Im responsible for coordinating with N2D, Marketing, and Sales teams to ensure a synchronized global launch. My eUorts have contributed to successful launches in various markets, enhancing Huaweis OTT box product lines global footprint. Ive played a pivotal role in shaping the products market strategy, from concept to consumer, ensuring product availability, competitive pricing, and impactful marketing campaigns. Additionally, Ive led training sessions for local sales and marketing teams to deepen their product knowledge and sales techniques, significantly boosting sales performance and market adoption. Negularly reported progress and challenges to senior management, ensuring alignment with the companys global strategy and objectives.

This foundation has been instrumental in my career, enabling me to bridge the gap between technical development and market deployment eUectively. My hands-on experience in hardware testing provided me with a deep understanding of product quality, performance standards, and the critical importance of aligning N2D eUorts with market expectations. This background allowed me to anticipate potential challenges in product development and collaborate closely with engineering teams to address them proactively. As I transitioned into roles with broader responsibilities, this knowledge proved invaluable in guiding strategic decisions, ensuring that product innovations are not only technically feasible but also commercially viable and aligned with consumer needs. My early career at Huawei laid the groundwork for a holistic approach to product management, from initial concept through to global market launch, fostering a synergy between technical excellence and market success.