Sr. IT & Marketing specialist
EMIRATES SNACK FOODS LLC
Total years of experience :22 years, 1 Months
Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns.
- Leading the company's overall Online and Offline portfolio (website, blogs, facebook, widgets, online video, etc.).
- Created web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for field reps.
- Wrote catalogs, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively.
- Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
- Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations.
Above efforts were credited as instrumental in closing numerous high-level deals.
- Updating the company with all the new technologies and new innovations in the media world.
- Internet Marketing campaigns, specializing in Organic Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, newsletter marketing & Market Research
Developed marketing programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.
Selected Accomplishments:
• Site planning with hierarchical, structuring of content, creation of templates and cascading style sheets, image catalogues, image/document scanning, user evaluation
• Internet Marketing campaigns, specializing in Organic Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Article Marketing & Market Research
• Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services
Headed a team comprising of 7 Designers
• To structure the Site, Deciding Color Combinations which are best suitable and complementary to the images in the Web Site
• Work with developers to resolve link and navigation issues
• Keeping up to date with new developments in web optimisation as well as competitor activity by undertaking continual research
• Maintenance of Web Sites relating to the HDN Site
Flash menus, digital E-cards/business cards, presentations, interactive teaching and visualization animation and novelty content for use on the Web or CD.
Involved in Flash Intros Designing, Hosting & Upgrading Web pages for the Company