Head – Marketing and Digital Strategy
Sterling Accuris Wellness Pvt Ltd
Total years of experience :2 years, 0 Months
• Strategic Planning: Developing comprehensive marketing strategies that align with revenue goals, integrating marketing communication and digital initiatives to drive sales and revenue growth.
• Marketing Communication:- Crafting compelling messaging and content across various channels to effectively communicate the value proposition of diagnostic products and services to target audiences.
• Digital Marketing Strategy:- Lead digital marketing efforts, including website optimization, SEO/SEM, social media marketing, and online advertising. Stay updated on digital marketing trends and technologies.
• ROI-Driven Approach: Implemented data-driven marketing strategies and performance measurement frameworks to track the return on investment (ROI) of digital initiatives. This enabled the optimization of marketing spend, identification of high-performing channels, and continuous improvement of campaign effectiveness and efficiency.
• Customer Relationship Management (CRM):- Implementing CRM systems and strategies to effectively manage customer interactions, nurture leads, and enhance customer satisfaction and loyalty.
• Regulatory Compliances:- Ensuring marketing activities comply with regulatory requirements and industry standards, particularly in terms of product claims and advertising guidelines.
• Budget management:- Developing and managing marketing budgets to ensure resources are allocated effectively to initiatives that have the greatest potential to drive revenue growth and profitability.