Business Partner
Eccellenza Communication
Total years of experience :8 years, 10 Months
Developing and executing the ATL, BTL & Digital Marketing strategy for the Brand to achieve defined business objectives.
Planning for various brands using media analytics and advanced media tools and helping clients to gain market share & increase consumer intent.
Devising and implementing brand wise media objectives & executing clear and measurable plans.
Liaising with Media houses, Designers & Vendors for developing creative communication materials
Develop launch plans including communication development for new products.
Monitoring activities pertaining to negotiation and finalization of commercial deals with key accounts.
Developing innovative strategies and cost effective mediums for sustaining brand visibility index
Collaborate with customers/partners/distributors to create impactful communication.
Overseeing all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission.
Managed clients from FMCG, Ed- Tech, Real Estate, Beverages industry.
Ensuring servicing client's requirements regarding market research, data analytics & strategic planning.
Conduct regular market insights to understand the customer needs, and identify gaps and opportunities.
Build consumer insights through various interactions.
Develop product briefs with Research and Development teams and cross function teams.
Responsible for monitoring the competitive environment and evaluating product quality.
Constant updates on new market trends, opportunities and input into the business.
Work with field teams to understand the needs of the rural & urban market.
Work with technology teams to help build analytical models around consumer behavior.
Key Result Areas: Ensuring servicing clients requirement regarding media solutions. Administering fixed marketing expenditure budgets across ATL & BTL mediums. Conceptualizing strategic buying directions for individual brands. Providing assistance to team on media planning/buying, and sharing ideas & concepts for marketing communication. Supervising branding functions, advertising & promotions and capturing optimum market shares. Performing media management and product positioning plans/policies. Interfacing with clients, improving customer satisfaction and cultivating relations for getting repeat business. Highlights: Played a key role in creating 1000+ distributors enquiry across state of Maharashtra through ad campaign for Gokul Dairy. Steered efforts in launching KMF - Nandini in Mumbai along with the support of team members. Managed press release for 45th Dairy Industry Conference and IIDE 2017.
Key Result Areas: Steered efforts in on-boarding NBD clients Liaised with a team of planners & buyers and helped in brand building by developing relationship with the consumers using OOH advertising Developed promising and qualified lead for sales follow-up Managed OOH account for clients such as Ambuja Cements, Paras Dairy & Cinepolis; fulfilled the OOH needs of the potential clients.