فينود سينغ

• Creation of seasonal and refresher Merchandise Presentation Guidelines.
• Development of 3D fixture with Mockshop.
• Development of templates for graded stores for creating Planograms in Mockshop.
• Seasonal merchandise analysis and assortment planning for graded stores.
• Research on merchandise presentation according to market trends.
• Planning and coordinating with category and retail teams for seasonal inward in store.
• Coordination with other VM team for communicational singes according to MPM.
• Store auditing regarding merchandise display according MPM guidelines.
• New Store Opening Project- Development of Complete new store in 3D, including its architecture, fixtures and visual plotting for new store opening project. Assortment Planning, conceptualizing merchandise display and creating merchandise display guidelines for same store

I was working as manager visual merchandising and was responsible for all VM activates for 25 departmental stores all across Ghana.

New Store Opening project
• Coordination with project team for interior as per Melcom VM standards.
• Outside Branding and visual planning and executions.
• Inside Visual and signage planning and executions as per standards.
• Space planning, store lay outing, department segregation and fixture BOQ planning and as er available. space and installing of fixtures as per floor plan.
• Co ordination with operation and logistics for merchandise planning.
• Product display as per VM standards.
• Windows and focal point display.

Promotional Activates
• Meeting with operational team, merchandising team and marketing team regarding promotions and its offers
• Conceptualizing promotions and development of design Concepts with Graphic designers Team
• Development of promotional Material like Posters Banners danglers and other signage for display
• Conceptualization of windows, focal points, and other in store display for promotion
• Pilot executions in model store
• Executions in stores all across Ghana
• Follow u with store VM and Store managers regarding promotions

Store renovations
• Coordination with project team and operational team regarding store renovations
• Interior planning rework on space planning, floor planning and department segregation
• Outside branding and visual planning and executions
• Inside visual planning and executions and vendor management
• Product display


Other Activities
• Successfully introduced Delifrance Cafeteria project in Melcom. I worked on conceptualizing its interior operation and worked on agreements of franchisee of Delifrance and executed for the same
• Successfully done interior of Kumasi Hence House (King of Ghana) a project given by company

Pre-Sale and Business Development:

• Market research of Indian retail industry,
• Scope of Mockshop in Indian retail industry.
• Strategies development for marketing.
• HTML templates design for E-mail campaign of Mockshop in India as well as overseas retailers.
• New client development.

Pilot and implementation of Mockshop:

• Ability to visualize the store with defined categories in Mockshop
• Import the product in Mockshop and ability to arrange and rearrange merchandise in the store.
• Develop category and sub category templates that can be reused for new store opening and multiple season launch.
• Create Planograms of the selected sub categories for each store for visual merchandising the store
• Creating 3D fixtures library which can be reused for new store opening.

Training on Mockshop:

• 3D store designing
• Fixture modeling
• Planogram creation
• Fixture and equipment details
• Store layouting
• Space planning
• Options level reports
• Space details

Customers Support:
• Database management of fixture and merchandise and textures.
• Customers onsite and offsite support.

Worked as an Architect and Interior Designer and Consultant.

• Site survey
• fundamental needs of customer
• planning of basics
• design conceptualization
• planning, elevations, perspective,
• interior design
• 3D digital Model in 3D Max
• all architectural, structural and interior measurements and details
• material details, costing of project
• construction and design implementation
• consultancy