Marketing Director
Inergio Digital
Total years of experience :13 years, 10 Months
Heads the marketing and communications department since 2010 June.With an additional responsibility to mentor the marketing for its joint venture, Barjeel Geojit in the UAE. Exposure to both India and UAE markets.
• Manages all branding aspects of Geojit BNP Paribas.
• Generates leads for the organization using multiple online and traditional channels.
• Manages the corporate website
• Responsible for the Search engine optimization to drive traffic to the website
• Conducts CPL, CPC, display campaigns, emailer campaigns and mobile marketing campaigns to generate online leads
• Media buying and advertising on digital, traditional and print mediums.
• Manages the entire social media campaigns for the organization.
• Responsible for B2B channel development in banking sector.
• Responsible for corporate communications and PR.
• Reports into the CEO
Key achievements
• Have set up the new marketing department of Geojit BNP Paribas from the scratch, right from people, processes and practices.
• Introduced online and social marketing to the organization, and have shown success with it.
• Worked alongside many leading online agencies in India and has mastered the art of online lead generation.
• Defined a successful lead management process within the organization.
• Established successful B2B channels for the organization, along with B2B sales team.
SPECIAL RECOGNITIONS DURING THE CURRENT STINT
• Awarded as the “most talented marketing professional” in financial services sector during the world marketing congress held in Mumbai on the 25th November, 2015.
• Was one among the 24 Chief marketing officers from India who was specially invited to be a part of the digital marketing conversation arranged by IAMAI (Internet and Mobile association of India) in June 2016.
• Was an invitee in CMOs boot camp 2015 in Mumbai, Conducted by Google to discuss the digital marketing strategies and possibilities in India.
•Certified in MARKETING STRATEGIES with Management Development program at the Indian Institute of Management, Calcutta. •Certified in CHANGE MANAGEMENT with Management Development Program from the Indian Institute of Management, Kozhikode. •Diploma in International business, All India Institute of management studies, Chennai. Basic graduation in English language and literature from St.Josephs college, Devagiri, University of Calicut
