Store Manager
Emax
Total years of experience :29 years, 4 Months
• Managing the day-to-day operations of an Emax store with various electronics and non-electronics categories.
• Ensuring implementation of frontend and backend processes as per the BOE (Barometer of Operational Effectiveness) guidelines.
• Reviewing the sales and margin performance of product categories against budget with department supervisors, on a weekly basis and with category heads, on a monthly basis.
• Reviewing the monthly P&L statement and implementing cost control measures.
• Planning and executing perpetual inventory counts and coordinating with internal audit department for posting of final variance.
• Coordinating with buying department to reduce ageing stocks and maintaining the stock holding to 45 days.
• Attending to vendors and brand representatives on store visits and promoting sales of branding space.
• Executing BTL sales promotions and other marketing activities for generating footfalls.
• Conducting competition survey for maintaining an edge in product range, pricing and offers.
• Ensuring high level of customer service and retail hygiene in the store to achieve minimum CSI score of 95 in the mystery shopper reports.
• Directly supervising after sales services, sales of Extended Warranty and ECU (Electronics Care Unit).
• Organizing product and skills training sessions for staff.
• Monitoring individual staff performance against set parameters and conducting performance appraisals.
• As a Store Supervisor in Plug-ins Abu Dhabi, managed staff scheduling, training, floor plan and individual performance w.r.t Sales and Extended Warranty targets.
• Efficiently handled stock replenishment process in collaboration with category buyers and suppliers.
• Developed and implemented a system for tracking customer repairs and follow-up which helped in achieving scores of over 95% consistently in the Customer Satisfaction Surveys.
• Exceeded KPI (Key Performance Indicators) standards set by the Store Manager, for 3 consecutive years.
• Was promoted as Store Operations Manager and transferred to Dubai to open the biggest Plug-ins store in Dubai Mall.
• Set-up all operational and financial functions of the store for a smooth opening.
• Led the blitzkrieg of promotional activities for first two months of store opening.
• Was transferred to Plug-ins Dubai Festival City as Store Operations Manager to assist in the opening of the first Mobility store.
• Besides operational responsibilities of the two units, was entrusted with category management of Appliances and Personal care.
• Reviewed the final draft of the SOP Manual for Plug-ins before its release.
• Was appointed Store Manager of Plug-ins Al Ghurair City with the view of turning it around.
• Conducted a SWOT Analysis of the store and gave recommendations to the top management.
• Also prepared a business plan for Emiratisation, focusing on effective hiring and retention of Emiratis in the business.
• Led the transition from SAP 4.7 to SAP ECC6 and from Retail PRO POS to SAP POS, initiated at Plug-ins Al Ghurair City.
• Conducted GUEST workshops for store sales staff for better customer experience.
• Improved % of Extended Warranty sales from 0.4 to 1.5 through regular tracking and feedback process.
• Handled institutional sales from Plug-ins Al Ghurair, efficiently managing SIPS for internal customers and Citibank and Emirates NBD rewards programs for external customers.
I was managing a 3800 sq.ft. Outlet employing 20 floor employees with a monthly turnover of 50000 USD. Lifespring is a chain of five Health and Beauty showrooms retailing over 20, 000 different products of national and international brands like Gucci, Hugo Boss, Ysl, CK, Body Shop, EAS, Prolab and Universal under one roof.
Job Responsibilities:
· Ensuring the store as an independent profit centre
*Inventory management
*Fixed and Current assets management
· Sales analysis and projections
*Allocation of brand and group targets
· Achievement of sales targets.
*Increase footfalls by adapting to changes in visual and sales appeal
· Manpower management
*Hiring, training, scheduling, payroll & performance reviews
Achievements:
· In a span of two years I was assigned to three different showrooms that were red but I turned them black i.e. I managed to grow the turnover by 21%.
· I set-up a computerized system for sales reporting, analysis and projections and trained junior managers on its utilities.
· I introduced the concept of corporate gifting as a means of generating additional revenue during the festive season.
McDonald's Family Restaurants in New Delhi are owned and operated by Connaught Plaza Restaurants Pvt. I joined the organization as a Trainee Manager and rose to the level of Restaurant Manager.
Job Responsibilities:
· Ensure the overall level of customer satisfaction by providing highest standards of quality, service and cleanliness.
· Achievement of sales targets and optimized profit results of the restaurant.
· Prepare and reconcile monthly and annual P& L statements.
· Supervise local marketing and in-restaurant extensions of promotions.
· Administration of staff work schedule, payroll, performance reviews and grievance redress.
· Oversee the recruitment, training and retention of staff.
Achievements:
· My store was awarded the Best People Development Store award for the year 2000-2001.
· On the basis of various in-restaurant promotions organized by me at Kamla Nagar, the store bagged the Local Store Marketing Award for the year 1999-2000.
Received extensive training in Bakery & Confectionery also in Chinese, Italian, Continental and Indian cuisines.