Marketing Manager
CME (CM Envirosystems Pvt. Ltd.)
Total years of experience :11 years, 10 Months
a) In collaboration with top management, conceptualised and executed re-branding of the company.
b) Develop and executes multi-layer marketing communication programme based on sales funnel and with the objective to increase conversion ratio.
c) Custodian of the brand and ensure its used as per the defined brand guidelines across all the customer touch-points as well as internal to company.
d) Plan, develop and execute various BTL, TTL and ATL campaigns targeting specified B2B customers.
e) Deliver the end objective of the company i.e to increase more sales by creating awareness, positive perception and publicity.
f) The driving force behind online marketing of the company by combining both organic as well as inorganic initiatives.
g) Gather market intelligence and product marketing to capture new opportunities.
h) Collaboration with Journalist/Press/Media outlets to create publicity of the brand.
i) Co-ordinate with inter departments from product development to launch.
j) Establish customer relationship through process driven approach with the objective to retain existing customers for repeat orders.
k) Vast data analysis and reporting to infer actionable insight for optimising marketing & sales.
1) Conduct market research and analyses market trends about online travel industry in US & Europe. Reports are shared with sales team and also used to present at eBay for introducing a separate travel vertical.
2) Develops direct mail programs, draft layouts as part of marketing campaign materials and coordinate multimedia packages. Achieved 46% rise in marketing communication programs in 2013.
3) Identify new potential leads from Germany, UK, Spain, Italy, Austria & Switzerland and support sales team.
4) Segment, target & position the brand of company, its products namely “Zuzzu”, “CultSwitch” and devise their communication through Newsletters, press releases, social media, print media, daily deals and exhibitions.
5) Competitor analysis and tracking their movement in the market. These informations are maintained and updated in company server for internal references of sales team and senior level managers/directors.
6) Plan, coordinate and execute marketing plan internationally with Berlin headquarter. Also Coordinate and work with international agencies/suppliers located in Europe & US and ensure timely execution of deliverables.
7) Executed plans, monitored progress and kept track of expenditure worth Rs. 4.6 Million in 2013. Maintain follow up with finance department for payments and budget controls.
8) Planned and organised four international exhibition projects namely ITB Berlin, WTM London, HITEC USA and FITUR Spain in 2013. It consists of detail planning, risk analysis, logistics, price negotiation, planning marketing promotions and identifying new leads for sales team.
9) Putting continuous effort in optimizing the internal process and increase productivity.
1) FMCG product distribution, demand forecasting & vendor management
2) Monitoring the quality, quantity, cost and efficiency of the movement and storage of goods
3) Coordinating and controlling the order cycle .
4) Negotiating with transporter.
5) Managing warehouse and participate in auditing process
1) Dual specialization PGDM (MBA) degree in marketing and operation management. 2)Taught by leading faculty of India and abroad. 3)Among few colleges of India who teaches project management as a separate course in curriculum. The 33 hour course is equivalent to Certified Associate in Project Management (CAPM) provided by project management institute (PMI). 4) Our college is an Internationally Accredited B-School (by IACBE - International Assembly for Collegiate Education, USA). 5) Secured top 10 balance scorecard ranking in CAPSTONE Business Simulation (CBS, USA) – one of the Best Business Strategy course globally 6) Learned Emotional Intelligence, Critical thinking, Convincing people, Negotiation, Strategic Thinking, Managing Projects, and Transition Management.
1) Won 3 national level technical competition. 2) Along with 3 other college mates designed and developed solar powered UAV.