Creative Director and Brand Strategist
Consultant
Total years of experience :19 years, 4 Months
Currently working as a consultant for several clients on various projects doing brand strategy, identity design, and 360-degree campaigns in the Philippines and Cambodia.
As a consultant, I managed and mentored a group of designers and copywriters at Purple Ant Media, and helped improve their internal processes by coaching and training key people in the client service and creative departments.
Helped Purple Ant Media secure Panasonic digital account through pitching social media strategy and content plan.
Serves as a freelance Creative Director for The Click agency in Cambodia, helping to win video projects.
Launched their corporate brand with accompanying brand strategy, visual identity, and marketing collaterals.
Provided the big idea and overall creative direction for their 2022 Spring Break Lookbook.
Managed and mentored graphic and web designers.
Redesigned the agency’s brand identity, website, and marketing collaterals.
Strengthened the agency’s digital team by acquiring new accounts and mentoring members of the creative team.
Significantly strengthened the agency’s ATL credentials by winning TVC pitches.
Led Seatel’s rebrand exercise and 360-degree project - one of the biggest projects the agency won.
Originally stationed in Myanmar, I moved to Cambodia to manage the creative department and three other offices mentioned above.
I frequently flew to offices in the region to present pitches and facilitate brainstorming sessions.
Handled and worked on Coca-Cola, Uber, Cellcard, and Ooredoo Myanmar accounts.
In-charge of leading the creative team composed of post production designers, graphic designers, and a web developer. Developed and designed Digipsych’s brand identity, website, and digital packaging. Developed Facebook social media strategy to introduce the brand and products to the target market. In-charge of developing marketing campaigns and offline marketing strategies.
Managed day-to-day operations of the Creative Department.
Mentored and trained junior designers.
Developed campaigns for pitches, wrote TVC and radio scripts, developed storyboards, and managed visual executions of approved concepts.
Handled global and local brands such as Johnson’s Baby, Listerine, Wave Money, High-Class Whiskey, and Yoma Bank.
Rebranded the company’s identity from equipment rental to creative shooting. Developed online and offline brand and marketing strategies, improved sales pitches and overall marketing strategies. Designed complete identity pack, sales kit, and website. Developed storyboards for online video campaigns.
Redesigned Cambodia Angkor Air in-Flight magazine.
Redesigned B2B book layout.
Mentored and managed junior graphic designer.
Provided photography support for Angkor Airlines in-flight magazine and B2B Magazine.
Improved creative strategies for social media campaigns.
Managed digital projects for web and mobile.
Provided training and mentorship to all junior creative staff members.
Provided graphic design solutions for both online and offline projects for various local and multinational clients.
Provided creative solutions for TRUEBRANDS and its products (Adidas, Puma, and Reebok).
Promoted to Web and Graphic Design Manager from Assistant Creative Director.
Provided art directions for online and offline graphic design requirements such as posters, flyers, brochures, magazine ads, web banners, microsites, websites, landing pages, Facebook apps, email templates, etc.
Implemented branding strategies for web and print in collaboration with the marketing department.
Initiated new concepts and ideas to assist marketing in promoting the online casino brands.
Facilitated brainstorming and mentor creative and web design staff.
2005 - Present
INDEPENDENT PHOTOGRAPHER / WEB DESIGNER / GRAPHIC DESIGNER
• Freelance Photographer / Graphic Artist for Activations Advertising INC.
• Graphic consultant for Seibu Tower Condominium (Fort Bonifacio)
• Official event/sports photographer for Nike Philippines.
• Officially documented NBA superstar Kobe Bryant during his three consecutive Manila visits for Nike Philippines.
July 2010 to 07 April 2011
Web Support Expert, International Organization for Migration/
Euro-Philippine Justice Support Program (EPJust project)
• Updated, maintained, and improved EPJust official website.
• Documented (photography and video) events, workshops, and seminars held in various regions of the Philippines for different Civil Service Organizations, Philippine National Police, Armed Forces of the Philippines and other organizations involved in fighting human rights violations and extra-legal killings.
• Selected and edited photos and videos for EPJUST website updates and to be used for other print and online collateral.
• Maintained a photo and video database for EPJUST project.
• Designed and developed eight interactive e-Learning DVDs for the Armed Forces of the Philippines, the Philippine National Police, and selected CSOs.
• Designed a CSS/HTML template for PHRNetwork.org website that will be used by various CSOs to aid them in their advocacies.
• Conducted training on the use of PHRNetwork.org website control panel for selected Civil Society Organizations in Manila and Cebu.
November 2008 - January 2010
Web Design Assistant/ Change Management Assistant,
International Organization for Migration (IOM)
• Updated, maintained, and improved PRISM microsite.
• Redesigned and published monthly PRISM newsletter.
• Assisted (logistics and administrative) in IOM's SAP rollout workshops in Manila attended by various IOM offices around the world.
Certificate in ASP Technology
Professional Certificate in IT Studies (E-Technology)
