Manager Business Development / Product Manager
General Electric & Trading Co. LLC.
Total years of experience :16 years, 2 Months
• Accountable for P&L, unit sales achievement for product groups.
• Responsible for driving profitable revenue growth & increase market share through Pricing strategy & planning.
• Prepare and manage the annual business plan and necessary budget for the assigned product area.
• Develop Marketing collateral, Website content, Case Study, Advertisement (BTL), as per Canon Brand guideline.
• Prepare internal and external marketing materials, provide marketing budget etc.
• Conduct technical training for all the sales colleague and their support during meetings with clients.
• Responsible for product demonstration, sales training & TCO calculation for all prospective customers.
• Collect market voice and make 3C - 4P analytics, proposals and launch action plans for respective product groups.
• Develop product materials, marketing collaterals and use cases that demonstrates unique value proposition and benefits of the assigned products.
Senior Sales Consultant - Kyocera Inkjet Production Print Solutions & IT Business - (PC & Desktop, Server, Storage, Networking, CCTV, SAAS Solutions, ) Office Automation Business - (Printing & Managed Print Services) Audio Video & Broadcasting Solutions. Smart Screen & Digital Signage Business.
Coordinated with clients to determine needs and proposed transformational solutions in line with the Canon/Océ services offering strategy. Managed Canon's product portfolio of large format printers, print production solutions. Oversaw all facets of larger deals and value/volume portfolio management. Sold a range of Canon/Océ products and solutions through execution of best practices. Led accountabilities of entering opportunities in pipeline tools and updating on weekly basis. Introduced and implemented practices for efficient pipeline management. Created impeccable product strategy along with business plans, comprising ROI analysis.
Appointed to serve as a senior sales executive, focusing on recommending best-possible IT products and solutions to accounts - large, medium, global. Prepared and delivered robust presentations of company products and services to customers. Leveraged in-depth understanding of sales processes along with comprehensive knowledge of production print products, solutions, wide-format printing, industry trends/issues, and competitive product information to meet sales objectives. Coordinated with clients for requirement gathering, solution development, demonstrations, proposals, and negotiations. Attended trade shows, industry events, customer entertainment activates, sales meetings, training programs, and conferences.
• Generating Business from Key Corporate Accounts in Delhi & NCR Region.
• Classifying Accounts in Categories and mapping as per business potential.
• Conducted cold call b2b sales for target organizations, Also Conducted a thorough, up-front assessment to analyze your current printing infrastructure.
• Initiation of Sales Process by probing clients, understanding their problem area, current setup and providing cost effective solution.
• Designing Solutions based on the Assessment of Customer’s Site and providing Optimum Solution.
• Understanding Client Applications and focus on solution selling.
• Giving product Demonstration to client, negotiating and closing the sales process.
• Carrying out Market research & analysis about competitors in the assigned patch.
• Conducting periodic user feedback for greater customer
• Achievements:
• Cracked Existing Canon’s National Major Accounts in a very short period of time - New Holland (Fiat Group) & Bajaj Energy.
• Achieved 300% of Sales target in final quarter.
• Individually Responsible for the sales of ID/Smart Card Printer (MAGICRAD) for entire North India through Channel Partners, Distributors & System Integrators .
• Responsible for expansion of distribution channel network & customer base.
• Actively involved in generating potential partners leads, screening and finalizing distributors.
• Positioning & designing MAGICARD Identification Solutions at the Driving License & Vehicle Registration Projects, Government Health Insurance (RSBY) Project.
• Planning sales strategies for different regions. Providing sales training and sales support to partners.
• Planning and executing sales campaigns. Assigning targets to distributors.
• Finalizing the product pricing with Country head.
NOTABLE ACHIEVEMNTS
SPOT AWARD for a highest sales contribution in new category product range in 2013.
Cracked biggest single orders for Card Printer in Govt. RSBY Project Worth - (₹ 25.8 million)
Established MAGICARD PRINTER business in North India through Channel Partners & System Integrators.
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• Responsible for entire sales cycle, Lead generation, Demonstration and Assessment of market size and forecasting, Field support on Product (technical & commercial).
• Assisted to Dealers & Distributors on their direct calls in developing a client base through Commercial Printers, Government Printing Press, Govt. Accounts Educational Institute & Large Corporate.
• Focused Segment - Entire Education Vertical, Health Care, Government Segment-(Defense, Army, Research & Development, Training Institute, Banks, Govt. Printing Press, ) Commercial Printers & Jobbers.
• Channel Management- channel partner selection, Sales Planning and forecasting on monthly & quarterly basis, Ensuring achievement of sales volume and value target.
NOTABLE ACHIEVEMNTS
Best Territory Sales & Development Award for Haryana & Part of Himachal in 2010.
Added 9 active channel partner in north region including - UP/HP/UK/HR.
Closed biggest Digital Duplicator order worth - (₹ 5.6 million) from a single university.
Completed my MBA in 2007-2009 with specialization in Marketing & Finance . Done My Internship in Videocon @ Jaipur India . Project - Sales Techniques of 'Max New York life Insurance India' On the completion of the project , I was Awarded for BEST TRAINEE with a certificate and a Cheque of amount - 25,000 inr.
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