General Manager Sales & Marketing
LATICRETE INTERNATIONAL
Total years of experience :36 years, 2 Months
1. Heading Sales & Marketing for the Kigdom of Saudi Arabia
2. Responsible for P & L
3. Responsible for the Production and development of New Plant
1. Heading Sales and Marketing for Nigeria
2. Responsible for P & L for the respective area.
3. Marketing and Organising Programmes
➲ Was working as Business Head - AMBB Interiors with their Marble and Stone division
➲ Adept in managing overall profitability of operations and accountable for strategic utilization and deployment of available resources to achieve organizational objectives.
➲ Built solid track record of successful rollout, management and turnaround of fortunes through astute planning and execution of various activities in the market place.
➲ Experience in organizing various promotional activities / events and escalating business, profitability and market coverage.
➲ Proficient at providing value added customer service by resolving customer issues & ensuring their satisfaction with the product and the service norms.
➲ Strong organizer, motivator, team player and a decisive leader with successful track record in directing from original concept through implementation to handle diverse market dynamics.
➲ An effective communicator with excellent relationship building & interpersonal skills.
EMPLOYMENT CHRONICLE
AMBB INTERIORS
Division - AMBB Marble & Stone - Dubai UAE
Business Head: Since Jun '13 - till date
Accountabilities:
➲ Working as Business Head and responsible for P&L for AMBB Marble division departments.
➲ Handling the gamut of activities for sales and marketing in U A E
➲ Exploring the unexplored markets, corporates, government projects etc. along with the sales team.
➲ Keeping every minute details of the market with respect to upcoming projects, competitor activities, new product development by competitors, upcoming government / private projects, etc. in coordination with the sales and marketing team.
➲ High involvement in sales and business operations with respect to meeting new clients such as Architects, consultants, preparing tenders, formulating sales and marketing strategies, monitoring / analyzing sales performance of Business Managers and assist them to achieve the targets.
➲ Marketing also involves coordinating with the marketing department with respect to designing brochures, products catalogues, brand management, promotions, formulating schemes for slow moving products, organizing architect and consultant meets etc. and updating company website from time to time.
Operations:
➲ Work very closely with technical and designing team with respect to planning, designing, getting approvals from consultants, architects etc.; execution and successful handover of the project to the client.
➲ Coordinate and support the Installation Team for deriving quality output.
➲ Involved in inventory management with respect to monitoring the stocks, reorder levels, sourcing, and allocation of stocks at various stocking points of the company.
➲ Conducting training programs for sales and marketing team as per requirement and lead the team effectively to ensure organizational growth.
Finance:
➲ As a Profit Centre Head responsible for companies growth through optimum utilization of resources.
➲ Working on costing on each project on case to case basis to generate revenue and ensure profitability.
Business Development: ➲ Meeting esteemed clients and presenting a Business plan and discussing strategies for their requirements & Coordinating with the Directors for New Business Tie ups.
H & R Johnson India Ltd., Mumbai
Sr. General Manager - PAN India: Jul '08 - May '13
Accountabilities: ➲ Steering efforts for guiding the Kitchen and Wooden Flooring division for Pan India Operations for its retail and institutional sales.
➲ Executing the location study for Franchisee, studying the layout of the stores along with the Marketing and Regional Team.
➲ Studying media as per the market and working on the right communication and branding for the market.
➲ Studying the Al India Retail & Project Sales and guiding the Regional Team in their activities.
➲ Supervising the sales of each store by its SKUs, coordinating with the Regional / Location Head.
➲ Taking part in the exhibitions for local and international markets.
➲ Steered efforts for introducing kitchens & joint venture with one of the largest Manufacturing Kitchen Company in Germany by visiting their plants in Germany.
➲ Steered efforts for understanding the product and launching the product in India with a separate focused division with sales / marketing / after sales service as part of this division.
➲ Actively involved in signing the agreement with 32 stand alone stores across India and started 22 stores across India.
➲ Successfully monitored the appointment of special force for meeting Architects.
➲ Pioneered various Foreign Travel Schemes; accompanied Important Builders and Architects to Germany to show the Manufacturing Plant and to build confidence in the product quality.
➲ Coordinated the mock ups and designing services at site to Expand Business.
➲ Instrumental in finding new vendors for raw materials with economical rates.
➲ Played a pivotal role in opening retail stores with planning of area / price points / designs.
➲ Effectively carried out the mobile vans with product presentations and organized various programmes at the stores to enhance the Business.
➲ Functioned as the Member of Executive Committee.
Bella Casa - R. Raheja Retail Venture, Mumbai
Vice President - Indian Operations: Dec '06 - Jul '08
Accountabilities: ➲ Finalizing new locations with the Architectural Team for companies' stores.
➲ Guiding the initiatives for finalizing the advertisement and promotional campaign.
➲ Actively involved in coordinating with Financial Team for ensuring smooth working of total stores / CAPEX.
➲ Steered efforts for organizing inventory and SKUs as per the requirement.
➲ Stellar role for opening 22 stores across India with sales of around Rs. 35 lakhs per month.
➲ Pioneered the introduction of new products in the retail business.
➲ Instrumental in visiting the different retail stores abroad to study new inventions done by them.
Bal Endura Adhesives (India) Pvt. Ltd., Mumbai / Bangalore
General Manager - All India - Sales & Marketing: Oct '97 - Nov '06
Accountabilities: ➲ Directing the PAN India operations including recruitment / training and development.
➲ Monitoring the Marketing Team and forming strategies as per the regional markets.
➲ Oversaw 22 Branches across India with 90 Sales and Marketing Personnel.
➲ Instrumental in boosting the sales turnover of Rs. 77 Lakhs in 1997 to Rs. 45 Crores in 2006 - 07
➲ Played a pivotal role in carrying out All India Advertising and Sales Promotion Campaigns in coordination with the Managing Director.
➲ Accredited for framing innovative promotional and P.O.P items for display in the showrooms for Architects.
➲ Successfully devised new packaging for retail and institutional segments by conducting study on the existing packaging as per the market conditions.
➲ Holds the credit of handling overseas assignments across UK, South Africa, Nairobi Sri Lanka, Mauritius, Dhaka, Maldives and Nepal.
➲ Functioned as an Alternate Director on the Management Board due to exceptional performance record.
PREVIOUS ASSIGNMENTS
H&R Johnson (India) Limited, Mumbai Jun '91 - Oct '97
Joined as Branch Manager and rose to the post of Product Manager
Kwality Ice Cream, Mumbai Sales Executive Aug '88 - Jun '91
Kores India Limited, Mumbai Sales Executive Nov '87 - Aug '88
SCHOLASTICS
➲ Masters Degree in Marketing Management from Mumbai University in 1996.
➲ B.A. (Economics) from Mumbai University in 1987.
UAE Valid Driving License No 559145 Valid till 20 / 04 / 2024 Issued at Sharjah - UAE