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Weam Alderzi, Marketing Manager

Weam Alderzi

Marketing Manager·Prospector Consultancy & Corporate Services Provider

United Arab Emirates

Master's degree, Master of Business Administration

Work experience

Total years of experience: 16 years, 10 months

Marketing Manager

May 2023 - Present

Prospector Consultancy & Corporate Services Provider

Dubai, United Arab Emirates

May 2023 - Present

Responsibilities: Provide marketing services and consultancy to clients in GCC including :
• Enhance companies' profiles through strategic positioning and growth-focused objectives.
• Manage marketing campaigns from initial planning to execution, across both traditional and digital channels ( ATL, BTL and TTL campaigns)
• Conducting market research, defining unique selling propositions (USPs), managing paid campaigns, content creation, influencer marketing, social media management, photography and videography, budget management, and customer relationship management (CRM).

Company industry:
Business Consultancy Services
Job role:
Marketing and PR

General Manager

November 2020 - May 2023

Media & More Agency

Damascus, Syria

November 2020 - May 2023

Responsibilities: Working on all marketing aspects for numerous companies in different industries in Levant, Turkey, and GCC.
• Drive companies' reputation and targeted traffic through end-to-end campaign management across diverse channels.
• Optimize sales and profitability via strategic planning, market research, and leveraging organic and paid acquisition channels.
• Cultivate strategic partnerships with industry players and key opinion leaders, monitoring consumer insights, web analytics, SEM campaigns, and SEO trends.
• Track campaigns' performance, manage budgets, and ensure brand consistency.

Company industry:
Marketing
Job role:
Marketing and PR

Senior Account Manager

March 2018 - November 2020

Direct Line Communication Agency

Damascus, Syria

March 2018 - November 2020

Responsibilities:
• Develop and execute comprehensive communication strategies along with action plans and capacity building for organizations in Levant, Türkiye, and GCC
• Manage client communication, monitor campaign outcomes, and enhance brand awareness through targeted content creation.
• Organize events, and CSR campaigns, and oversee client social media presence.

Company industry:
Marketing
Job role:
Marketing and PR

Digital Marketing Project Manager

October 2016 - November 2018

Magna Media Agency

Dubai, United Arab Emirates

October 2016 - November 2018

Responsibilities:
• Recruiting and training a team of 15 ( designers, animators, content creators, ….) to provide digital marketing services in UAE market.
• Developing and managing social media strategies, enhancing content, and serving as a media buyer to many companies.
• Execute media campaigns, engage with influencers, and oversee reporting and documentation.

Company industry:
Marketing
Job role:
Marketing and PR

Advertising Section Supervisor

February 2014 - June 2016

SYRIATEL MOBILE TELECOM

Damascus, Syria

February 2014 - June 2016

Responsibilities:
• Led the advertising team in developing and implementing strategies aligned with
marketing objectives, creating and executing multi-channel campaigns.
• Conduct market research, facilitate brainstorming sessions, manage budgets, and contribute to effective brand management and impactful advertising efforts.

Company industry:
Telecommunications

Media & PR Coordinator

February 2013 - January 2014

SYRIATEL MOBILE TELECOM

Damascus, Syria

February 2013 - January 2014

Responsibilities:
• Develop and align media plans, execute PR events, propose annual strategies, and establish agreements with diverse media outlets.
• Monitor Syriatel-related content, and contribute to Corporate Social Responsibility CSR activities by crafting articles and providing media coverage for events.

Company industry:
Telecommunications

Customer Service Representative

June 2009 - January 2013

SYRIATEL MOBILE TELECOM

Damascus, Syria

June 2009 - January 2013

Responsibilities:
• Address customer needs for satisfaction, providing accurate information, and
resolving service issues through effective communication and record-keeping.
• Manage interactions with clients, management, and suppliers to ensure optimal customer relations.

Company industry:
Telecommunications

Education

SVU

January 2023

January 2023

Master's degree, Master of Business Administration

Syria

Damascus University

January 2016

January 2016

Diploma, Diploma in Teacher Education

Syria

Al-Baath University

January 2008

January 2008

Bachelor's degree, Bachelor's degree in English Literature

Syria

Skills

COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
CONTENT CREATION
Expert
CONTENT CREATION
Expert
SALES
Expert
SALES
Expert
BRAINSTORMING
Expert
BRAINSTORMING
Expert
MARKET RESEARCH
Expert
MARKET RESEARCH
Expert
MEDIA STRATEGY
Expert
MEDIA STRATEGY
Expert
SOCIAL MEDIA
Expert
SOCIAL MEDIA
Expert
RESEARCH
Expert
RESEARCH
Expert
CORPORATE SOCIAL RESPONSIBILITY
Intermediate
CORPORATE SOCIAL RESPONSIBILITY
Intermediate

Languages

Arabic

Native Speaker

English

Expert