Wael El-Assal

•Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response rates and execute successful product launches.

•Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing high-level deals.

•Build and lead a best-in-class team that delivers new solutions to better satisfy consumers.

•Demonstrate competencies in writing and successfully executing multiple business plans.

•Developing digital marketing plan and execution (specifically email, search & display Ad campaigns) to ensure traffic and conversions from our online efforts to our e-commerce website.

•Direct coordination with the Content, Operation teams, and other stakeholders to ensure that the Social Media and Community activities are supportive and in line with the overall Marketing Strategy and Objectives.

•Management of the social media campaigns and day-to-day activities; ranging from daily posting plans, online advocacy, developing editorials, promotions, social media advertising, contests, etc.

•Responsible for creating analytic reports including data on visitors, locations, bounce rate and user experience feedback for the websites.

•Monitoring trends and uses of the newest social media tools, applications, and software. Also, adopting international best practices to ensure the tools utilized are up to date and ahead of market standards.

Key Achievements:

•MMT 2012-Johannesburg, MEFTEC 2012-Dubai: Managed both tradeshows establishing outstanding organized time and budget management.

•Increased website traffic by 60%: Started a corporate search engine optimization program and increased exposure for all major company products and solutions.

•Directed a complete Web site redesign for www.citglobal.com-www.mobidiv.com-www.citvericash.com: Improved visual appearance of the site and increased time spent by visitors. Established reports to measure online performance.

•Create designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts.

•Lead brainstorming sessions; meeting with team members; conceptualizing ideas; and assigning projects to staff working with account executives to ensure clients’ needs are met; ensuring a project is on schedule.

•Responsible for ensuring the quality of each project, that it is completed on time and within budget.

•Research new software or design concepts.

•Review final layouts and suggest improvements as needed.

Key Achievements:
•Designed BLT (below the line) corporate collateral material: Designed corporate collateral material for well known Handset Mobile Vendors and operators (HTC, Samsung, Acer, and Motorola).

•Noor-Samsung UI (user interface): Designed and implemented Noor-Samsung UI lifestyle bouquet of applications.

•Strong design style, including creative design solutions within the constraints of the Internet.

•Managed multiple projects/tasks of varying complexities, meet deadlines and work well under pressure.

•Fluency in current graphic design practices and web production software, such as "Adobe Photoshop", "Adobe Illustrator", "Adobe after Effects", "Micro media Flash", "Dream Weaver", "3DMax" and "Discreet Combustion".

•Designed corporate collateral material for well known Handset Mobile Vendors and operators (Samsung, Acer, Huawei, and Motorola).

•Strong attention to details and quality control skills developed to ensure fast and accurate work for clients.

•Created design solutions that have a high visual impact.

•Meeting clients and account managers to discuss each project requirements.

•Developed design briefs by gathering information and data through research.

•Thinking out of the box to create new ideas and concepts.

•Developed interactive design.

•Worked as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers and marketing specialists.