Wael ELRayes

1. Concept & Design Development
• Create packaging concepts that align with brand identity and product positioning.
• Develop structural and graphic design solutions that enhance shelf impact and user experience.
• Research trends, competitor packaging, materials, and sustainability practices.
2. Artwork Creation & Adaptation
• Design packaging layouts, dielines, and templates for different product SKUs.
• Adapt master designs into multiple formats, sizes, and languages as required.
• Ensure consistency across product lines and markets.
3. Technical Finalization
• Prepare final print-ready files (artwork finalization, prepress adjustments, bleed, color
management).
• Check dielines, barcodes, legal text, logos, and regulatory requirements.
• Work closely with printers, suppliers, and packaging engineers to ensure designs are technically
feasible.
4. Quality Control
• Conduct pre-press proof checks (digital and physical mockups).
• Ensure color accuracy, typography legibility, and alignment of graphics.
• Troubleshoot production issues and recommend corrections.
5. Collaboration & Communication
• Work with marketing, branding, and product teams to translate briefs into effective packaging
solutions.
• Coordinate with suppliers, printers, and external agencies.
• Present and justify design choices to internal stakeholders.
6. Innovation & Sustainability
• Explore new packaging materials and eco-friendly solutions.
• Optimize designs for cost-effectiveness, functionality, and reduced environmental impact.
7. Project & File Management
• Maintain organized file structures and version control of artworks.
• Manage multiple packaging projects simultaneously under tight deadlines.
• Ensure compliance with brand guidelines and regulatory standards.

- Led cross-functional marketing teams to develop and execute strategic campaigns.
- Designed print and digital materials including flyers, catalogs, and social media content.
- Exhibition equipment.

- Designed product packaging and labels for brands including Hayat Water, Yes Juice, Davidoff, and Labanita.
- Created private-label designs for Metro and Kheir Zaman supermarkets.

Supervised a team of 10 designers and worked directly with clients to develop creative concepts.
- Presented campaigns and visuals to client stakeholders and adapted designs based on feedback.

Supported logistics and export documentation processes at P&G

Graphic Designer