Total des années d'expérience: 21 Années, 11 Mois
mars 2013
A À présent
Marketing Manager
à Engineering Company For Technological Industries
Lieu :
Egypte - Le Caire
- Developing product, brand strategy & marketing plan
- Setting commission scheme for sales reps both commercial and corporate
- Brand name & brand compelling truth development based on local qualitative research &, GCC market observation & analysis. In Addition to managing communication & briefing with advertising & media agencies.
- Managing communication and briefing with e-marketing/IT agencies regarding e-marketing activities & website development.
- Facilitating procurement transactions with suppliers in Egypt & Asia
- Setting commission scheme for sales reps both commercial and corporate
- Brand name & brand compelling truth development based on local qualitative research &, GCC market observation & analysis. In Addition to managing communication & briefing with advertising & media agencies.
- Managing communication and briefing with e-marketing/IT agencies regarding e-marketing activities & website development.
- Facilitating procurement transactions with suppliers in Egypt & Asia
mai 2011
A février 2013
Business Development Manager
à Core Communications
Lieu :
Egypte - Le Caire
- Promoting the Agency through communicating company services & competitive edge to target audience through the appropriate business channels.
- Utilizing business network relations & suitable B2B communication channels in approaching potential clients
- Assure diversification of profitable accounts thus sustaining the Agency’s diversified experience
- Utilizing business network relations & suitable B2B communication channels in approaching potential clients
- Assure diversification of profitable accounts thus sustaining the Agency’s diversified experience
octobre 2010
A mai 2011
Brand Manager
à Alkan Holdings ( CFC)
Lieu :
Egypte - Le Caire
- Real estate market analysis & product SWOT analysis development for product evaluation against competition
- Setting Marketing strategy in alliance with business & sales objectives
- Initiating marketing ideas, implementing related plans & supervising on production of marketing material that support sales team sales process targeting potential clients in specific
- Agency assignment, briefing & follow up on strategy implementation & CI manual
- Negotiations, briefing & follow up on suppliers deliverables in addition to following up on payment dates
- Setting Marketing strategy in alliance with business & sales objectives
- Initiating marketing ideas, implementing related plans & supervising on production of marketing material that support sales team sales process targeting potential clients in specific
- Agency assignment, briefing & follow up on strategy implementation & CI manual
- Negotiations, briefing & follow up on suppliers deliverables in addition to following up on payment dates
octobre 2009
A août 2010
Marketing Manager
à Connect for mobile distribution
Lieu :
Egypte - Le Caire
- Marketing strategy development & implementation in alignment with Samsung Cairo office
- Supporting Samsung Cairo office in monitoring & evaluating competitive activities
- Utilizing available resources to support company’s sales team in achieving the committed forecast.
- Communication & Marketing briefing to advertising/sales personnel & supervision & evaluation of final plan after implementation
- Supporting Samsung Cairo office in monitoring & evaluating competitive activities
- Utilizing available resources to support company’s sales team in achieving the committed forecast.
- Communication & Marketing briefing to advertising/sales personnel & supervision & evaluation of final plan after implementation
septembre 2008
A septembre 2009
FTK Brand Manager
à Fine Hygienic Paper Co. Ltd., Nuqul Group
Lieu :
Egypte - Le Caire
- Developing promotional campaigns including joint promotions with international brands in
Alignment with brand strategy & evaluating results versus objectives
- Providing Advertising Agency with Marketing brief, follow up on campaign implementation and
Assure meeting campaign/s objectives
- Assuring alignment on objectives between production, sales and Marketing departments to
Achieve business objectives.
- Monitoring sales forecast versus actual sales & taking corrective measures when needed
- Monitoring & evaluating competitive communication/ promotions & sharing it with subordinates
And Marketing Director
- Annual contracts negotiation & finalization with local & int’l retail chains. In addition to agreeing
On annual promotional calendars
Alignment with brand strategy & evaluating results versus objectives
- Providing Advertising Agency with Marketing brief, follow up on campaign implementation and
Assure meeting campaign/s objectives
- Assuring alignment on objectives between production, sales and Marketing departments to
Achieve business objectives.
- Monitoring sales forecast versus actual sales & taking corrective measures when needed
- Monitoring & evaluating competitive communication/ promotions & sharing it with subordinates
And Marketing Director
- Annual contracts negotiation & finalization with local & int’l retail chains. In addition to agreeing
On annual promotional calendars
août 2007
A août 2008
Account Manager
à Fortune Promoseven
Lieu :
Egypte - Le Caire
- Develop and maintain a close and productive relationship with key client contacts
- Assure smooth flow of day to day activities
- Reaching constructive solutions regarding account operational hiccups as they exist within the
Scope of authorities and escalate/involve upper management when required.
- Assuring dealing with Client's requests as per the Agency's quality standards
- Development and updating brand review presentations.
- Managing production process to assure meeting production and budget standards
- Monitoring the profitability of individual jobs and campaigns to manage current and future
Account profitability
- Assure smooth flow of day to day activities
- Reaching constructive solutions regarding account operational hiccups as they exist within the
Scope of authorities and escalate/involve upper management when required.
- Assuring dealing with Client's requests as per the Agency's quality standards
- Development and updating brand review presentations.
- Managing production process to assure meeting production and budget standards
- Monitoring the profitability of individual jobs and campaigns to manage current and future
Account profitability
juillet 2006
A juillet 2007
Content Acquisition Team Leader
à ArpuPlus an Orascom Telecom subsidiary
Lieu :
Egypte - Le Caire
Follow up on continuous content updates serving all operational territories and platforms
(SMS, IVR, RBT, video streaming, 3G & VOD)
- Contracts development, generating & sharing financial/hits reports with content providers
- Follow up on content providers' financial payment
- Assuring content utilization and quality control as per technical standards.
- Approaching potential providers based on country/regional requests
- Maintaining respectful business relationship with content providers
(SMS, IVR, RBT, video streaming, 3G & VOD)
- Contracts development, generating & sharing financial/hits reports with content providers
- Follow up on content providers' financial payment
- Assuring content utilization and quality control as per technical standards.
- Approaching potential providers based on country/regional requests
- Maintaining respectful business relationship with content providers
juillet 2005
A juillet 2006
Regional Communication Team Leader
à Arpu Plus an OT subsidiary
Lieu :
Egypte - Le Caire
- Follow up on company’s corporate and brand related projects on regional level
- Daily communication with Agency including proper briefing for new jobs/projects, supervising on
Jobs' progress thus assuring effective management, output quality
- Category study and continuous monitoring for competitive activities
- Digging up for brand opportunities, to become successfully connected with brand (s) growth
& capture market share from competition.
- Budget allocation management (on sub-projects basis) and constantly preparing financial
- Daily communication with Agency including proper briefing for new jobs/projects, supervising on
Jobs' progress thus assuring effective management, output quality
- Category study and continuous monitoring for competitive activities
- Digging up for brand opportunities, to become successfully connected with brand (s) growth
& capture market share from competition.
- Budget allocation management (on sub-projects basis) and constantly preparing financial
décembre 2003
A juillet 2005
Account supervisor
à Fortune PromoSeven -McCann Erickson
Lieu :
Egypte - Le Caire
- Develop and maintain a close and productive relationship with key client contacts
- Assure smooth flow of day to day activities
- Reaching constructive solutions regarding account operational hiccups as they exist within the
Scope of authorities and escalate/involve upper management when required.
- Assuring dealing with Client's requests as per the Agency's quality standards
- Development and updating brand review presentations.
- Managing production process to assure meeting production and budget standards
- Monitoring the profitability of individual jobs and campaigns to manage current and future
Account profitability
- Assure smooth flow of day to day activities
- Reaching constructive solutions regarding account operational hiccups as they exist within the
Scope of authorities and escalate/involve upper management when required.
- Assuring dealing with Client's requests as per the Agency's quality standards
- Development and updating brand review presentations.
- Managing production process to assure meeting production and budget standards
- Monitoring the profitability of individual jobs and campaigns to manage current and future
Account profitability
novembre 2002
A décembre 2003
Account Executive
à Fortune Promoseven
Lieu :
Egypte - Le Caire
- Implementing approved 360° communication plan/s
- Maintain good relationship with Clients based on efficient high quality output
- Competitive monitoring, compilation and analysis
- Generating contact & status reports, sharing it with management & Client & aligning on
Next steps
- Issuing quotations & invoices for in-progress/closed jobs & follow up on Client’s payment
Status as per agreed contract
- Maintain good relationship with Clients based on efficient high quality output
- Competitive monitoring, compilation and analysis
- Generating contact & status reports, sharing it with management & Client & aligning on
Next steps
- Issuing quotations & invoices for in-progress/closed jobs & follow up on Client’s payment
Status as per agreed contract
septembre 2001
A avril 2002
Marketing Executive
à Feba household detergent
Lieu :
Egypte - Le Caire
Generating and executing monthly competitive monitoring and SWOT analysis
- Assistance in writing marketing briefs
- Assistance in managing ATL and BTL activities weekly
- Assistance in writing marketing briefs
- Assistance in managing ATL and BTL activities weekly
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