PR/Marketing Manager
Arabian Specialist Medical Center
Total years of experience :6 years, 8 Months
Developing & implementing a detailed cost-effective Marketing/PR plan within the
department budget, that meets the centers goals
Identifying new business opportunities for the center and increasing the outcomes
of those opportunities
Planning and executing events such as, public awareness campaigns, media
campaigns, and CSR
Managing all social media platforms
Support developing as well as managing the centers website
Building strategic partnerships with entities to generate more leads
Creating various offers & bundles of the center services in order to increase sales
Researching and analyzing market trends and competitors
Handling the restaurant marketing activities from opening, and that included the pre & post launching
Coordinating public relations activities
Developing a Marketing/PR communications plan in corporation with a local marketing agency, including strategy, goals, budget and tactics
Direct social media team to engage audiences across traditional and new media
Manage and oversee social media content
Monitor, analyze and communicate PR results on a quarterly basis
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Maintain a keen understanding of industry trends and make appropriate recommendations regarding communication strategy
Handling PR & Marketing activities for clients at several fields such as: (Ministry of Health & Prevention, Bayer, American Hospital Dubai, TRA, Arab Brazilian Chamber of Commerce, DAFZA, Smart Dubai Office, etc...)
Responsible of developing, establishing and maintaining marketing strategies to meet the organization's objectives
Plan, implement and manage public relations programs
Support the development and delivery of the media relations strategy to position the business at a corporate level as well as within its core sectors
Promote the brand name and reinforce the corporate identity through formulated advertising and public relations campaigns.
Working as part of an account team to develop client proposals and implement the PR activity & PR plans
Check and manage content produced for clients website and social media channels
Arranging Q&As, interviews, and product reviews
Liaising on a daily basis with clients and the media, often via telephone and email
Relationship building and networking with colleagues, clients and the media
Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients
Preparing Marketing/PR plans
Preparing regular client reports and attending client meetings
Researching, writing and distributing press releases to targeted media
Promoting news stories and features to the media
Collating, analyzing and evaluating media coverage
Event management, including press conferences and promotional events locally, and abroad
Attending and promoting client events to the media
Undertaking research for new business proposals and presenting to potential new clients
❖ Internship at Westcon Middle East (Dubai) (Year 2012- 2013)
Marketing:-
❖ Running various marketing campaigns - like getting newsletters, e-mail blasts sent to the database to generate sales leads.
❖ Attended and arranged events for partners, such as conferences, seminars receptions and exhibitions.
❖ Managing marketing and channel budgets.
❖ Writing and maintaining content and providing monthly updates to company websites.
❖ Creating incentive programs with Vendors.
❖ Dealing with marketing agencies for giveaways, and website management.
❖ Creating partners database, and ensure it is updated regularly.
❖ Sourcing advertising opportunities and placing adverts in press.
❖ Follow up with local media on published press releases and articles.
❖ Managing the production of marketing materials including newsletters and e-newsletters.
❖ Attended Gitex 2012 with Westcon, managed and attended meetings with partners.
❖Masters In Strategic Marketing at the University Of Wollongong
❖ Graduated from United Arab Emirates University (UAEU) in 2012 • Bachelor of Business Administration (specialized in Marketing)