Marketing Manager
sanofi
مجموع سنوات الخبرة :22 years, 0 أشهر
Responsibilities:
- Marketing Management & strategic planning of Sanofi Gulf & Yemen Gx & mature Portfolio.
- Launch Sanofi Generics business.
- Corporate and product branding of Sanofi Generics in the gulf region.
- Optimization and prioritization of existing and future portfolio projects.
- Shared P&L management and control responsibility with BU head.
- Business Development and Licensing project management.
Accomplishments:
- Delivered planning of a strategic acquisition / integration project in the Middle East.
- Lead a team of more than 10 work stream leads in diversified business functions across ITC region.
- Launched Sanofi Generics internally & externally, December 2013 (Access 4 Life campaign).
- Introduced Sanofi Generics first 4 products in the UAE (3 CVS / 1 Anti-infective products).
- Delivered 2013 Marketing plan that achieved 100% of its quantitative / qualitative objectives.
- Contributed in sales force effectiveness through training, coaching, targeting & profiling.
Key Projects:
November 2013 to Present - Integration Project Management - globalpharma
- Lead a team of 10 work stream leads across ITC region.
- Lead the development of all functional charters & micro planning.
- Control project resources / budget with the work stream leads.
- Develop project governance.
November 2013 to Present - Portfolio Building Project - Middle East
- Identify key potential INNs for launch during the period 2014 - 2018 through leading a team of 10
experts in Patent, Regulatory, CHC, Industrial and Commercial.
Responsibilities
- Marketing Management & strategic planning of Sandoz Gulf Generics.
- Re launch Sandoz Generics business.
- Corporate and product branding and communication of Sandoz Generics across the gulf region.
- Optimization and prioritization of existing and future portfolio projects.
- Shared P&L management and control responsibility with country heads.
- Medical Management including KOL development, Speaker Engagement & Medical training.
- Local compliance officer UAE & Gulf
Accomplishments
- Delivered pre-launch planning for key 2012 - 2013 Sandoz UAE introductions like Clopidogrel,
Pantoprazole, Atorvastatin, Diclofenac Gel & Levofloxacin, August 2012.
- Contributed in key launches across the Middle East like; Citalopram, KSA (Apr.2011) / Paroxetine,
Lebanon. (Oct.2010) / Carbamazepine, Tamsulosin, Carvedilol & Amlodipine, Iraq (2012)
- Strategic planning for the period 2011-16 for the GCC region, May 2011.
- Launched Amoxiclav line extension in UAE & Qatar in addition to Azithromycin in Kuwait &
Paroxetine in Oman, 2011- 2012.
- Execution of marketing plans for UAE & Gulf that delivered +10% of quantitative & qualitative
objectives with more than 40% growth over same period, December 2011
- Contributed in sales force effectiveness through training and coaching, 2010 - 2012.
- Control & governance of medical support and HCPs engagement, 2010 - 2012.
Key Projects:
February 2011 - April 2012 - Portfolio Planning Project Lead - MENA region
- Build future portfolio for ME countries with a top down / Bottom up approaches (Green Field)
- OTC Portfolio identification for Middle East.
Responsibilities
- CNS Portfolio Marketing Management.
- Launch Management of neuroscience portfolio line extensions & new products.
- Marketing SOPs development & update as per GSK international guidelines.
- Sales team effectiveness through product training & coaching.
- A&P budget planning & control.
Accomplishments
- Delivered marketing plans that exceeded the neuroscience portfolio agreed qualitative and
quantitative objectives, (2008 - 2010)
- Launched Keppra Solution, 2010
- Introduced with sales team Keppra in the MOH sector, 2010.
- Introduced with sales team Seroxat CR in 4 major institutional accounts SA, 2009.
Key Projects:
January 2010 to October 2010 - Integration Project, KSA Co-lead
KSA UCB Integration Project Co-Lead
April 2009 to October 2010 -MFG Site Transfer Project
- Manage & co-ordinate with regional commercial leader the smooth transfer of a neuroscience brand
- Avoiding stock ruptures and maintaining business continuity across the Middle East
November 2009 - October 2010 -Pre-audit Readiness Project
- Lead pre-audit readiness team covering commercial, medical & HR work streams that included
record retention implementations & SOPs' / materials' reviews and updates
Achieving 118 % vs. Quarter I, whole Riyadh budget 2007 (Virology)
Achieving 121 % vs. Annual budget 2006, 110 % whole Riyadh budget 2006 (Virology)
Achieving 121 % vs. Annual Budget 2005 (Zinnat-Virology)
Worked as one team with the marketing department in planning, implementing
strategies that aims at retaining the highest customer perceived value for our offerings during my sales experience
Responsible for promoting, executing strategies, building customer relationships, and achieving the companies’ commercial objectives in my assigned territory (Alex - Egypt), Launch experience of a unique Non-BDZ Hypnotic during the year 2002.