Wael Safadi, OTT Experience Manager

Wael Safadi

OTT Experience Manager

Mobily

Location
Saudi Arabia - Riyadh
Education
Master's degree, Business Administration (MBA), International Management
Experience
19 years, 6 Months

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Work Experience

Total years of experience :19 years, 6 Months

OTT Experience Manager at Mobily
  • Saudi Arabia - Riyadh
  • My current job since February 2013

Major Accomplishments:
* Assisted transformation of legacy inconsistent and undifferentiated Mobily OTT experience to one that is consistent, branded and valued by Mobily customers
* Successfully increased OTT products’ user experience satisfaction by 85%

Key Deliverables:
* Responsible for introducing and establishing User Experience practice as a major contributor to achieving excellence in OTT Customer Experience
* Closely working with functions around the company to establish a common language around customer lifecycle and design methodologies
* Ensure that quality of customer experience is up to defined standard
* Efficient planning and control on marketing activities for new OTT bundles, packages and promotions
* Instrumental in analysing and benchmark the market competency for similar products locally and regionally, and provide recommendations based on the analysis results
* Efficiently managing outside-in design philosophy across all functions at Mobily OTT services by leveraging existing insights as well as introducing secondary customer research methodologies
* Coordinating with digital design team and managing their output in order to achieve high quality of User Experience
* Responsible for managing the creation of prototypes, detailed interaction design/ wireframes and User Experience specifications

Mobile Apps Sourcing Supervisor at Mobily
  • Saudi Arabia - Riyadh
  • August 2012 to January 2013

Major Accomplishments:
* Actively participated in sourcing around 4, 000 Mobile application to be hosted at Mobily digital App store
* Successfully managed partnership discussion with different Apps vendors including (Gameloft, Rovio, Game Insight)

Key Deliverables:
* Supported sourcing of vendors (RIM, Google, Microsoft, Qualcomm) and partners and identify the best service providers
* Developed and maintained business relationship with Mobile Applications Providers (Developers, Individuals, and Aggregators)
* Developed business cases with providers to maximize the benefits and profits out of Mobily App store
* Coordinated with relevant teams and business partners for marketing promotions and campaigns for The Company developer’s community activities, workshops, and trainings
* Involved in planning and executing Mobily Developers Community public events (i.e. workshops, conferences, hackathons and contests)
* Participated in the industry local events, build relationships, and dig for talented developers
* Generated consolidated reports as needed to meet management requirements

IT Projects Manager/Business Developer at Clear Vision
  • Saudi Arabia - Riyadh
  • February 2007 to August 2012

Major Accomplishments:
* Significant contributor in increasing organizational revenue by ~250% in a short span of 3 years
* Instrumental in application of comprehensive set of PMI standards within all project phases

Key Deliverables:
* Managed open projects (MIS Solutions, Google Enterprise Solutions, Web portals, Mobile/SMS Applications, Systems Integration, and Workflow Solutions)
* Managed daily operations of department, analyzing workflow, establishing priorities, developing standards and setting deadlines
* Supervised outsourced/sub-contracted projects
* Consulted with users, management, vendors, and technicians to assess computing needs and system requirements
* Prepared sales quotations and formal proposals
* Prepared supply contracts and responses to tenders
* Developed and articulated compelling value proposition to clients
* Instrumental in recruiting, hiring, training and supervising staff, and participating in staffing decisions
* Contributed in the process of opening new business channels, and partnerships inside and outside the country

Part Time Contracted Project Manager at SpaceToon Media Group
  • Saudi Arabia - Riyadh
  • January 2009 to August 2011

involved in management of a cooperative telecom project between SpaceToon Media Group & ZAIN Telecom Group consisting of modules like co-branded SIM oriented for children and teenagers; various value added services (VAS) related to SpaceToon and SpacePower media channels content; co-branded handsets and a safe internet browsing package

Contracted Project Manager at ColumbusIT
  • Saudi Arabia - Eastern Province
  • August 2007 to November 2007

• Involved in simultaneous management of 3 different projects in a short span of 4 months with strong focus on compliance to delivery schedules.
• Coordinated between the customer & project team and managed project resources.

Products Manager at TeachArabia
  • Syria - Damascus
  • January 2006 to January 2007

• Focused on product planning & execution throughout the product lifecycle; collated and prioritized product & customer requirements and defined product vision.
• Coordinated with sales and other team members in accomplishment of revenue and customer satisfaction goals besides assisting in the development and promotion of appropriate pricing strategies for organization products.
• Ensured updated understanding of customers, competitors & market conditions for identification and leveraging of opportunities in coordination with sales representatives.
• Supervised and managed product marketing cookbook materials apart from providing technical assistance to existing product users.

System Analyst/ Senior Programmer/ Web Developer at TeachArabia
  • Syria - Damascus
  • December 2004 to December 2005

• Defined and structured system requirements and components; managed system lifecycle including collation of requirements, prototyping, development, testing, and deployment & patching.
• Implemented best practices in software development including Version Control, Packaging, Release Control, Issue Tracking, Automation of Build and Testing Procedures.
• Identified & resolved issues apart from developing tools to facilitate the coding process.
• Involved in development of C#, C++, ASP.NET, PHP, HTML & JavaScript through various projects besides being involved in database administration of MySql, SQL Server.

Education

Master's degree, Business Administration (MBA), International Management
  • at Geneva Business School
  • October 2016
Bachelor's degree, Information Technology - Software & Information System Engineering Department
  • at Damascus University
  • June 2006

Specialties & Skills

Experience Design
Business Analysis
Business Development
Product Management
Project Management
Business Analyst
Digital Services
Mobile Applications
Project Management
E-Commerse
Google Apps
Products Management
Software Development Lifecycle
Integration
Telecommunication
Cloud Computing

Languages

English
Expert
Arabic
Expert

Memberships

Project Management institute
  • Member
  • July 2007

Training and Certifications

ITIL 3.0 Foundation (Certificate)
Date Attended:
April 2010
Valid Until:
April 2010
Project Management Professional (PMP) (Certificate)
Date Attended:
July 2010
Valid Until:
July 2010
Six Sigma Green Belt (CSSGB) (Certificate)
Date Attended:
February 2011
Valid Until:
February 2011