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وفا العلمي, Digital Marketing Specialist

وفا العلمي

Digital Marketing Specialist·Qatar Financial Centre

قطر

بكالوريوس, Marketing and Advertising

الخبرة العملية

مجموع سنوات الخبرة: 8 سنوات, 3 أشهر

Digital Marketing Specialist

فبراير 2022 - حتى الآن

Qatar Financial Centre

الدوحة، قطر

فبراير 2022 - حتى الآن

Primarily my role is managing and optimizing QFC's digital channels, ensuring a seamless user experience and driving the organization's online presence.
Key Responsibilities:
Managed QFC’s digital brand presence across website, social touchpoints, email marketing, and digital assets, ensuring alignmentwith brand identity and regulatory standards.

Co-led QFC’s full website revamp including UX/UI upgrades, SEO restructuring, content rewriting, and compliance alignment.

Supported social media strategy through digital content planning, campaign asset creation, and performance insights.

Standardized brand governance across all departments, including centralized email signature rollout.

Developed and implemented marketing policies, procedures, and communication workflows to strengthen brand consistency.

Led email marketing strategy achieving a 40% open rate and 15% CTR through optimized templates and CRM-drivenpersonalization.

Produced digital assets for social campaigns, high-profile events, and corporate branding initiatives.

Delivered analytics, insights, and benchmarking reports to guide brand, PR, and marketing strategy decisions.

Key Achievements

Directed digital strategy for QFC’s 20th Anniversary (QAR 6M+ event), leading digital activations and strengthening corporatebrand visibility.

Improved website engagement by 20% and increased lead generation by 49% through UX improvements, SEO enhancement, andcontent optimization.

Initiated and led a $500, 000 RFP for the new website development, overseeing UX/UI research, SEO planning, vendor evaluation, and performance criteria.

Implemented a digital business card platform enabling QR-based sharing and CRM-linked lead capture.

Developed reporting frameworks that improved lead conversion by 15% and supported data-driven branding decisions.

مجال الشركة:
خدمات الاستشارات التجارية
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing Specialist/ Marketing and Corporate Communications Dept.

فبراير 2022 - حتى الآن

Qatar Financial Centre

الدوحة، قطر

فبراير 2022 - حتى الآن

Primarily my role is managing and optimizing QFCs digital channels, ensuring a seamless user experience and driving the organizations
online presence.
Key Responsibilities:
• Managed QFCs digital brand presence across website, social touchpoints, email marketing, and digital assets, ensuring alignment
with brand identity and regulatory standards.
• Co-led QFCs full website revamp including UX/UI upgrades, SEO restructuring, content rewriting, and compliance alignment.
• Supported social media strategy through digital content planning, campaign asset creation, and performance insights.
• Standardized brand governance across all departments, including centralized email signature rollout.
• Developed and implemented marketing policies, procedures, and communication workflows to strengthen brand consistency.
• Led email marketing strategy achieving a 40% open rate and 15% CTR through optimized templates and CRM-driven
personalization.
• Produced digital assets for social campaigns, high-profile events, and corporate branding initiatives.
• Delivered analytics, insights, and benchmarking reports to guide brand, PR, and marketing strategy decisions.
Key Achievements
• Directed strategy leading activations strengthening
brand visibility.
• Improved engagement by increased lead generation by 49% UX SEO enhancement,
content optimization.
• Initiated and led a $500, 000 RFP for the new website development, overseeing UX/UI research, SEO planning, vendor evaluation,
and performance criteria.
• Implemented a digital business card platform enabling QR-based sharing and CRM-linked lead capture.
• Developed reporting frameworks that improved lead conversion by 15% and supported data-driven branding decisions.

مجال الشركة:
الخدمات المالية

Digital Transformation Lead

ديسمبر 2020 - ديسمبر 2021

AlJaber Engineering

لوسيل، قطر

ديسمبر 2020 - ديسمبر 2021

• Led a Digital Transformation team to drive revenue through effective web development, marketing, and branding initiatives.
• Collaborated with Head Office departments and affiliates to identify and address business gaps with innovative digital strategies.
• Developed and revitalized brand identities for affiliates, ensuring compliance with governmental standards and alignment with current market trends.
• Managed affiliates’ Content Management Systems (CMS) and web hosting, enhancing online presence and user engagement.
• Provided expert consultation to HO departments and affiliates, optimizing digital transformation efforts for improved business outcomes.
• Fostered a culture of continuous improvement and innovation within the team, resulting in enhanced service delivery and client satisfaction.

مجال الشركة:
مكاتب إدارة الشركات
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Transformation Lead/Corporate Business Development

ديسمبر 2020 - ديسمبر 2021

AlJaber Engineering Group

الدوحة، قطر

ديسمبر 2020 - ديسمبر 2021

Monetizing & leading DT team to consult, handle and deliver all web development, marketing & branding, and graphic design activities within
the corporate.
Key
• Led branding initiatives across the corporate group, creating unified brand identities and ensuring alignment with governmental
standards.
• Developed brand guidelines, communication templates, and visual identity systems for affiliates.
• Directed creation of branded content including corporate profiles, marketing collateral, and digital storytelling.
• Oversaw web development, CMS administration, content structure, and online brand positioning.
• Consulted senior leadership on brand positioning, competitive analysis, and digital marketing strategy.
• Conducted benchmarking and market analysis to support branding and business decisions.
• Managed vendor and agency relationships end-to-end, ensuring brand-aligned execution.
• Coordinated marketing and digital campaigns with consistent brand messaging across affiliates.

مجال الشركة:
البناء والتشييد

Branding and Communication Officer

نوفمبر 2019 - ديسمبر 2020

AlJaber Engineering

الدوحة، قطر

نوفمبر 2019 - ديسمبر 2020

• Served as a Branding Officer at JEC, facilitating effective communication between the Head Office and affiliates to ensure brand consistency.
• Monitored and supported affiliates in enhancing their digital marketing strategies, driving digital transformation, and optimizing offline marketing initiatives.
• Aligned affiliates brand identities under a unified corporate umbrella, promoting adherence to centralized corporate brand guidelines.
• Collaborated with the IT department to develop a new company website that effectively showcases the quality and essence of the brand.
• Leveraged strong communication and analytical skills to foster brand loyalty and enhance overall marketing effectiveness.
• Focused on transitioning into roles such as Digital Marketing Specialist, Business Analyst, and Senior Marketing Officer to further drive marketing innovation.

مجال الشركة:
مكاتب إدارة الشركات
الدور الوظيفي:
التسويق والعلاقات العامة

Growth Specialist

فبراير 2019 - سبتمبر 2019

MakanE (shopgo)

عمان، الأردن

فبراير 2019 - سبتمبر 2019

• Facilitated seamless technical setup for growth clients, ensuring timely website launches that enhance user experience.
• Empowered clients by providing expert guidance on leveraging ShopGo tools and integrating social media and analytics for improved online presence.
• Developed and executed growth-oriented marketing campaigns, driving measurable results and client satisfaction.
• Engaged in proactive communication with clients, offering strategic marketing recommendations that fostered long-term relationships and business growth.
• Utilized data-driven insights to optimize marketing strategies, aligning with best practices in digital marketing and business analysis.

مجال الشركة:
الإنترنت والتجارة الإلكترونية
الدور الوظيفي:
التسويق والعلاقات العامة

Data Analyst and Customer Outreach Officer

أكتوبر 2017 - يوليو 2018

Homecomfort Cleaning Services

دبي، الإمارات العربية المتحدة

أكتوبر 2017 - يوليو 2018

• Managed office clerical and support functions to enhance operational efficiency.
• Utilized email and telecommunication services to streamline communication with stakeholders.
• Engaged daily with customers and potential clients through social media platforms, driving brand awareness and customer engagement.
• Conducted security checks for staff in residential communities, ensuring a safe environment.
• Oversaw invoicing and inventory entries, improving accuracy and accountability in financial reporting.
• Handled petty cash and check disbursements, maintaining financial integrity.
• Collaborated on special projects, demonstrating adaptability and project management skills.
• Developed insights from data analysis to inform marketing strategies and enhance customer outreach efforts.

مجال الشركة:
خدمات الدعم التجاري الأخرى
الدور الوظيفي:
إدارية

Social Media Marketing Intern

مايو 2016 - يوليو 2016

Kaymu

عمان، الأردن

مايو 2016 - يوليو 2016

• Developed and refined social media strategies to enhance brand visibility and engagement.
• Assisted in managing and optimizing social media channels (Facebook, Twitter, Instagram) to drive audience interaction.
• Created and maintained an editorial calendar to ensure timely and relevant content delivery.
• Drafted daily e-newsletters, improving subscriber engagement and retention.
• Conducted weekly performance updates to track growth and success rates of marketing campaigns.
• Monitored emerging social media trends to keep the brand competitive and innovative.
• Collaborated with team members to implement best practices in digital marketing and communications.

مجال الشركة:
الإنترنت والتجارة الإلكترونية
الدور الوظيفي:
تكنولوجيا المعلومات

التعليم

American University of Madaba

يونيو 2017

يونيو 2017

بكالوريوس، Marketing and Advertising

الأردن

Class of 2017 Study Abroad Sites: Gannon University, Pennsylvania, USA Relevant Courses: Marketing Management, Digital Marketing, Customer Relationship Management, Marketing Research, Consumer Behaviour, Business Research Methods, International Marketing

American University of Madaba

يناير 2017

يناير 2017

بكالوريوس، Marketing and

الأردن

Gannon University

يناير 2016

يناير 2016

بكالوريوس، Digital Marketing

الولايات المتحدة

Leadership exchange program between Gannon University and American University of Madaba

Skills

Business Strategy
Expert
Business Strategy
Expert
Critical Thinking
Expert
Critical Thinking
Expert
Analytical Skills
Expert
Analytical Skills
Expert
Branding
Expert
Branding
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Marketing communications
Intermediate
Marketing communications
Intermediate
branding and identity
Expert
branding and identity
Expert
corporate communications
Expert
corporate communications
Expert
IT service management
Intermediate
IT service management
Intermediate
Adobe photoshop
Intermediate
Adobe photoshop
Intermediate
Business Strategy
Expert
Business Strategy
Expert
Planning and project management
Expert
Planning and project management
Expert
Critical thinking
Expert
Critical thinking
Expert
Website optimization
Intermediate
Website optimization
Intermediate
Enterprise marketing
Intermediate
Enterprise marketing
Intermediate
Ticketing system
Expert
Ticketing system
Expert
Online advertising
Expert
Online advertising
Expert
Microsoft Power Bi
Beginner
Microsoft Power Bi
Beginner
Teamwork
Expert
Teamwork
Expert
Content Management
Intermediate
Content Management
Intermediate
Google Analytics
Intermediate
Google Analytics
Intermediate
Analytical thinking
Expert
Analytical thinking
Expert
Resreach
Expert
Resreach
Expert
Operations management
Intermediate
Operations management
Intermediate
Social media advertising
Intermediate
Social media advertising
Intermediate
Public speaking and presentation
Expert
Public speaking and presentation
Expert
Marketing strategy
Expert
Marketing strategy
Expert
Customer relationship management
Expert
Customer relationship management
Expert
Social media marketing
Expert
Social media marketing
Expert
Visio
Intermediate
Visio
Intermediate
brand development
Expert
brand development
Expert
Organizational skills
Expert
Organizational skills
Expert
Team building and leadership
Expert
Team building and leadership
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Entrepreneurship
Intermediate
Entrepreneurship
Intermediate
Adobe Illustrator
Beginner
Adobe Illustrator
Beginner
Presentation
Expert
Presentation
Expert
Written communication
Expert
Written communication
Expert
Google Adwords
Beginner
Google Adwords
Beginner
Customer Service
Intermediate
Customer Service
Intermediate
SEO
Intermediate
SEO
Intermediate
Marketing
Expert
Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
SEM
Intermediate
SEM
Intermediate
Content Management System
Expert
Content Management System
Expert
BENCHMARKING
Intermediate
BENCHMARKING
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
EMAIL MARKETING
Intermediate
EMAIL MARKETING
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
USER EXPERIENCE UX
Intermediate
USER EXPERIENCE UX
Intermediate

اللغات

الانجليزية
متمرّس
العربية
اللغة الأم

التدريب و الشهادات

الشهادات
What Is The Metaverse
Nov 2023
Managing Multiple Priorities
Jun 2022
Communicating to Influence
Oct 2022
Negotiation Skills and Conflict Resolution
Sep 2023
Advanced Branding
Nov 2020
Become a social media advertising specialist
Nov 2020
Advertising on Facebook: Advanced - LinkedIn
Nov 2020
Entrepreneurship Foundations
Nov 2020
Branding Foundations - LinkedIn
Oct 2020
Social Media marketing foundations - LinkedIn
Oct 2020
The fundamentals of digital marketing - Udemy
Aug 2020
Web & Digital marketing analytics - Udemy
Jan 2020
Content marketing for B2B enterprises - Udemy
Dec 2019
Growth Marketing Strategy - Udemy
Dec 2019
International Computer Drivers License (ICDL)
Oct 2008
Google Analytics Individual Qualification
Sep 2020 - Sep 2021

الهوايات

  • Committee member - Model United Nations
    Economic Status of Developing Countries Conference - Gannon University • International learning and knowledge driving students towards acceptance and understanding of an array of different cultural and community perspectives