Wafa Al Alami

Primarily my role is managing and optimizing QFC's digital channels, ensuring a seamless user experience and driving the organization's online presence.
Key Responsibilities:
Managed QFC’s digital brand presence across website, social touchpoints, email marketing, and digital assets, ensuring alignmentwith brand identity and regulatory standards.

Co-led QFC’s full website revamp including UX/UI upgrades, SEO restructuring, content rewriting, and compliance alignment.

Supported social media strategy through digital content planning, campaign asset creation, and performance insights.

Standardized brand governance across all departments, including centralized email signature rollout.

Developed and implemented marketing policies, procedures, and communication workflows to strengthen brand consistency.

Led email marketing strategy achieving a 40% open rate and 15% CTR through optimized templates and CRM-drivenpersonalization.

Produced digital assets for social campaigns, high-profile events, and corporate branding initiatives.

Delivered analytics, insights, and benchmarking reports to guide brand, PR, and marketing strategy decisions.

Key Achievements

Directed digital strategy for QFC’s 20th Anniversary (QAR 6M+ event), leading digital activations and strengthening corporatebrand visibility.

Improved website engagement by 20% and increased lead generation by 49% through UX improvements, SEO enhancement, andcontent optimization.

Initiated and led a $500, 000 RFP for the new website development, overseeing UX/UI research, SEO planning, vendor evaluation, and performance criteria.

Implemented a digital business card platform enabling QR-based sharing and CRM-linked lead capture.

Developed reporting frameworks that improved lead conversion by 15% and supported data-driven branding decisions.

Primarily my role is managing and optimizing QFCs digital channels, ensuring a seamless user experience and driving the organizations
online presence.
Key Responsibilities:
• Managed QFCs digital brand presence across website, social touchpoints, email marketing, and digital assets, ensuring alignment
with brand identity and regulatory standards.
• Co-led QFCs full website revamp including UX/UI upgrades, SEO restructuring, content rewriting, and compliance alignment.
• Supported social media strategy through digital content planning, campaign asset creation, and performance insights.
• Standardized brand governance across all departments, including centralized email signature rollout.
• Developed and implemented marketing policies, procedures, and communication workflows to strengthen brand consistency.
• Led email marketing strategy achieving a 40% open rate and 15% CTR through optimized templates and CRM-driven
personalization.
• Produced digital assets for social campaigns, high-profile events, and corporate branding initiatives.
• Delivered analytics, insights, and benchmarking reports to guide brand, PR, and marketing strategy decisions.
Key Achievements
• Directed strategy leading activations strengthening
brand visibility.
• Improved engagement by increased lead generation by 49% UX SEO enhancement,
content optimization.
• Initiated and led a $500, 000 RFP for the new website development, overseeing UX/UI research, SEO planning, vendor evaluation,
and performance criteria.
• Implemented a digital business card platform enabling QR-based sharing and CRM-linked lead capture.
• Developed reporting frameworks that improved lead conversion by 15% and supported data-driven branding decisions.

• Led a Digital Transformation team to drive revenue through effective web development, marketing, and branding initiatives.
• Collaborated with Head Office departments and affiliates to identify and address business gaps with innovative digital strategies.
• Developed and revitalized brand identities for affiliates, ensuring compliance with governmental standards and alignment with current market trends.
• Managed affiliates’ Content Management Systems (CMS) and web hosting, enhancing online presence and user engagement.
• Provided expert consultation to HO departments and affiliates, optimizing digital transformation efforts for improved business outcomes.
• Fostered a culture of continuous improvement and innovation within the team, resulting in enhanced service delivery and client satisfaction.

Monetizing & leading DT team to consult, handle and deliver all web development, marketing & branding, and graphic design activities within
the corporate.
Key
• Led branding initiatives across the corporate group, creating unified brand identities and ensuring alignment with governmental
standards.
• Developed brand guidelines, communication templates, and visual identity systems for affiliates.
• Directed creation of branded content including corporate profiles, marketing collateral, and digital storytelling.
• Oversaw web development, CMS administration, content structure, and online brand positioning.
• Consulted senior leadership on brand positioning, competitive analysis, and digital marketing strategy.
• Conducted benchmarking and market analysis to support branding and business decisions.
• Managed vendor and agency relationships end-to-end, ensuring brand-aligned execution.
• Coordinated marketing and digital campaigns with consistent brand messaging across affiliates.

• Served as a Branding Officer at JEC, facilitating effective communication between the Head Office and affiliates to ensure brand consistency.
• Monitored and supported affiliates in enhancing their digital marketing strategies, driving digital transformation, and optimizing offline marketing initiatives.
• Aligned affiliates brand identities under a unified corporate umbrella, promoting adherence to centralized corporate brand guidelines.
• Collaborated with the IT department to develop a new company website that effectively showcases the quality and essence of the brand.
• Leveraged strong communication and analytical skills to foster brand loyalty and enhance overall marketing effectiveness.
• Focused on transitioning into roles such as Digital Marketing Specialist, Business Analyst, and Senior Marketing Officer to further drive marketing innovation.

• Facilitated seamless technical setup for growth clients, ensuring timely website launches that enhance user experience.
• Empowered clients by providing expert guidance on leveraging ShopGo tools and integrating social media and analytics for improved online presence.
• Developed and executed growth-oriented marketing campaigns, driving measurable results and client satisfaction.
• Engaged in proactive communication with clients, offering strategic marketing recommendations that fostered long-term relationships and business growth.
• Utilized data-driven insights to optimize marketing strategies, aligning with best practices in digital marketing and business analysis.

• Managed office clerical and support functions to enhance operational efficiency.
• Utilized email and telecommunication services to streamline communication with stakeholders.
• Engaged daily with customers and potential clients through social media platforms, driving brand awareness and customer engagement.
• Conducted security checks for staff in residential communities, ensuring a safe environment.
• Oversaw invoicing and inventory entries, improving accuracy and accountability in financial reporting.
• Handled petty cash and check disbursements, maintaining financial integrity.
• Collaborated on special projects, demonstrating adaptability and project management skills.
• Developed insights from data analysis to inform marketing strategies and enhance customer outreach efforts.

• Developed and refined social media strategies to enhance brand visibility and engagement.
• Assisted in managing and optimizing social media channels (Facebook, Twitter, Instagram) to drive audience interaction.
• Created and maintained an editorial calendar to ensure timely and relevant content delivery.
• Drafted daily e-newsletters, improving subscriber engagement and retention.
• Conducted weekly performance updates to track growth and success rates of marketing campaigns.
• Monitored emerging social media trends to keep the brand competitive and innovative.
• Collaborated with team members to implement best practices in digital marketing and communications.