Regional Sales Manager
Saudi Diesel Equipment Co.
Total des années d'expérience :27 years, 6 Mois
● Introduce & promote Daewoo Trucks to the assigned territory, develop effective sales strategies to achieve the company’s sales goals, set targets for the retail sales staff, and delegate responsibility for customer accounts to sales personnel.
● Develop annual, quarterly and monthly goals and objectives for the region and sales representatives supporting it.
● Lead and guide the sales team in closing business deals, monitor the sales performance based on assigned targets, and ensure sales activities are in accordance with the sales objectives and quotas.
● Develop new business with existing clients and identify areas of improvement to exceed sales quotas; identify opportunities within the region and work with the team to ensure growth attainment.
● Conduct market research and studies to ascertain the company’s market standing, identify new areas for business development and collaborate with distributors to expand the customer base.
● Plan sales programs for different product lines, manage the sales process to acquire new business, fulfill existing orders, generate new contacts, and increase the customer base across the region.
● Render support to promotional activities, design marketing campaigns, and provide comparative analysis for products in similar segments to highlight the advantages of company products.
● Work closely with the corporate truck sales team, fixed operations teams, maintenance & after-sales team and other departments/businesses within the assigned territory to maximize sales volume, net profit and customer satisfaction.
● Drive efforts to acquire leads/customers, provide them with product/service information to secure more business, and gather new contacts from the existing customer base.
● Maintain healthy business relations with corporate customers, resolve customer grievances in time and build a loyal customer base for repeat business opportunities.
● Recruit, train, mentor and motivate sales teams to post high sales figures and ensure compliance with standard customer service practices. Develop, train and coach a team of sales representatives to achieve maximum effectiveness.
● Reported to the GM and Director of Sales & Marketing with the responsibility of managing overall Vans’ sales operations at the national level; designed and executed monthly/quarterly/annual sales plans, led customer engagement programs, and promoted the company products.
● Developed and executed effective sales and business development strategy for the assigned region in line with the overall business strategy and directed the sales team towards achieving sales and business objectives.
● Led and managed the nationwide sales team to identify new market opportunities to achieve sales targets; negotiated and closed agreements with premium customers of a large fleet.
● Executed smooth sales transactions from initial negotiations to finalization of deals; generated sales leads and ensured revenue from different markets to contribute to the company’s profits.
● Understood the market dynamics through market research, analyzed competitor moves to generate market-share metrics, identified business growth opportunities, and adjusted sales strategies to capture market share in new areas.
● Liaised with regional marketing & sales team for the VIP & customized product orders; recommended the nature and scope of present and future product lines by reviewing product specifications and market requirements.
● Determined product pricing by utilizing market research data, reviewing sales costs, anticipating volume and costing of customized VIP orders.
● Built relationships both internally and externally with prospects/customers, supported other team members, and handled responsibility for all business development and customer requirements.
● Developed productive solutions with maintenance & after-sales dept. to ensure great after-sales services to customers.
● Liaised with inventory & finance department for products order based on the company’s sales target and market demand.
● Stayed up-to-date with new product launches and ensured sales team members are on board; provided National Sales team with the new technical product line information to achieve their sales target.
● Optimized staff performance through goal setting, coaching & development; ensured that the sales team meets all KPI's including sales units, contribution and customer satisfaction target.
● Maintained professional and technical knowledge by attending new products line workshops.
● Supervised sales operations to ensure optimal sales efficiency and maximum profit for the company.
● Developed sales plans and methods to obtain the optimal efficiency and increased customer database.
● Prospected the key new accounts in the region, developed business with them, and finalized premium deals.
● Maintained a list of new/existing customers and occasionally communicated with them to discuss business opportunities.
● Visited customers and updated them on the company’s latest models and equipment of upcoming vehicles.
● Secured new customers, and maintained and developed existing accounts; focused on meeting/exceeding the target set in terms of contributing and generating revenue for the company.
● Developed and maintained a professional relationship with customers to increase customer satisfaction.
● Maintained after-sales relationship with current clients in coordination with the Maintenance department.
● Participated in launching new promotional and retention programs according to the situation.
● Set up and organized the company's roadshow exhibitions.
● Analyzed and reported the sales data (weekly and monthly) to the sales manager for decision-making on sales strategy.