Group Marketing Commuications Manager
Philips Lighting Saudi Arabia
Total years of experience :23 years, 1 Months
Marcom management for PHILIPS lighting saudi arabia & OBUs - Philips SLC, Nardeen, Inara and Davis Lighting at country level.
Marketing budgeting, Communications & developing new websites, products catalogues, event management, KPIs MROI analysis, Advertising and Promotions at B2B level, Production development Team-New Products Market Introduction Plan coordination.
Al Khairat Co. ltd is a reputed KSA Top 2 Wholesale Sales and Distributing Company for Stationery items & Toys across the kingdom last 23 years.
Brands: PILOT, ZEBRA, Lulu Caty, GoforSpeed, Helix Oxford, Hello Kitty, Spacetoon, Fashion, Rainbow Max
My Role: Complete Advertising, Communication & Branding of
Al Khairat's brands meeting international standards. Complete Import & Export Business management including Warehouse Coordination, Inventory control, Orders & Purchases supported by SAP- Business Objects-Web Intelligence with OPSI Analytics.
In capacity of a Marketing Manager; I have been maintaining profile of the company by setting up budget(s) for marketing activities; strategic marketing implementation for the group & brand by establishing few initiatives to achieve sales such as Website, Mall Guides, Events, and co associated office administrative management such as weekly and annual general meetings.
Also, managing PR activities such as writing articles in the English newspaper and web portals about product launches such as new showrooms and group brand development for the Saudi Arabian society & other political achievements
Overseas business development by promoting reputed Spanish, Turkey, & German brands namely Armand Basi, ByBasi, Ruben Perlotti, Lolaetmoi in Saudi Arabia, well versed in incorporation of contracts and agreements.
Profile:
Generating Active business lead local & International
Developing Marketing Strategy according to client’s market plan & Objective e.g. Business Development, Branding & Corporate rebranding
Strategic business plan Budgeting such as campaign(s) Ad Budget & Sales Promotion expenditure cost
Presentation to Client’s Marketing Manager and Board of Directors
Final deal and Account Management (Client Servicing)
Key Responsibilities:
Generating business lead through lucrative business resources & WOM’s using extensive categorized business leads list \[Newspaper tenders, Business Associations etc\]
Dealing with all media suppliers for different marketing campaigns such as Television, Print, Outdoor, Radio and Online in terms of negotiating rates, Annual Volume rebates and active enquiry pertaining to available prime slots on TV or prime outdoor locations
Developing business marketing communications presentation using MS PowerPoint on active research figures and existing client’s product / services competitive analysis generated reports manually or Statex software respectively.
Strategic Ads placement media planning or scheduling using MS Excel with best negotiated rates
Developing induction plans and internal communication brief to MD, Organising PR Conferences & management meets, Road show
Pre and Post marketing campaign evaluation \[measurement of campaign effectiveness\] by manual and software generated method using X plan software
Execution of Approved marketing communication plan by supplying artworks and materials local and overseas meeting strict deadline
Active participation with existing local and overseas PR agency and compiling articles to journalist and organizing PR conferences
Ad Placement.
Events and Counseling meets management.
Ad Monitoring.
Proof Checking.
Costing and Analysis of more than 400 ads per month across 25 states within the country and overseas campaigns.
Corporate communications with more than 35 publications, 5-7 broadcast stations across the region
Marketing of Personal Loans within Banks Assets bracket.
Direct reporting to DST Head
Regional Sales Tours, Training and Meetings.