Chief Marketing Manager
WeOneIT
Total years of experience :19 years, 4 Months
• Designed and executed a comprehensive marketing plan, incorporating content, email, and social media strategies that generated a 25% boost in lead generation.
• Collaborated with sales team to close three contracts worth a total of $200K USD by crafting targeted messaging and inbound approach leading to conversions
• Trained a team of 8 marketing professionals in inbound methodology, resulting in a 30% increase in website traffic and a 20% increase in lead generation within 3 months.
• Devised and executed aligned marketing strategies, driving revenue growth and enhancing brand visibility.
• Conducted extensive market research to uncover opportunities, target segments, and track industry trends.
• Orchestrated brand identity management, ensuring consistency and relevance across all marketing activities.
• Monitored and assessed KPIs, delivering comprehensive reports on campaign effectiveness and providing actionable insights.
• Generated ~$2M in organizational profit by:
Driving increased sales of study programs in EF schools globally and expanding operations within the country.
Adapting the EF business model to be culturally relevant at the local level while preserving its core identity.
• As Algeria's first female Country Manager, leveraged comprehensive market research and insights to:
Establish and execute tailored marketing and sales strategies, plans, and initiatives.
Enhance customer service and CRM practices to ensure exceptional client satisfaction.
Built and maintained strong relationships with key stakeholders, including government entities.
• Demonstrated exceptional leadership by effectively managing a team of 12 staff members, including:
Controlling budgets and identifying cost-saving opportunities to optimize office expenses.
Oversaw the day-to-day operations of the country branch, including sales, marketing, finance, and customer service.
• Maximized profits and raised awareness of Skoda in the local market by developing and implementing consumer-centric marketing strategy to address market demand and enhancing engagement with Algerian dealers.
• Oversaw the design and launch of a targeted marketing campaign, which included:
Implementing customer segmentation and a cohort-specific targeting strategy to optimize campaign effectiveness and collaborated with brand, product, and sales managers to drive sales growth and brand awareness.
• Developed and implemented a one-year marketing plan that achieved all marketing and sales objectives
• Increased organisational client base through outreach activities, including facilitating a large-scale marketing fair with the Ministry of National Defense
• Oversaw implementation of marketing and development plans, including technical tools to support management of sales and marketing actions and risks, and communication roadmap and strategies
• Implemented and managed CRM systems to streamline customer data collection, segmentation, and analysis.
• Managed all aspects of a sponsorship and partnership contract portfolio worth nearly $6M
• Collaborated with Ooredoo (Qatar) Head Office on Ooredoo Algeria’s annual sourcing plan
• Played a pivotal role in two product launches by negotiating sponsorship and partnership contracts
• Reported on the status of major projects and contracts to Ooredoo top management in order to renegotiate contracts
• Identified best business opportunities for products by liaising with internal stakeholders and managing budgets
• Directed the completion of complex projects by aligning deliverables with strategic objectives and reporting progress to clients. By leading teams of cross-functional professionals, ensuring responsibilities and milestones.
• Coordinated and managed multiple key accounts including British American Tobacco Algeria and Huawei Telecommunication Algeria, resulting in a 12% boost in client satisfaction ratings
• Orchestrated the successful launch of a retail advocacy program for a major organizational account, Philip Morris International, leading to an impressive 15% increase in the synergy’s revenue.
Interior Designer | Graphic Designer | Project Manager
Top of the class with 78/100
A-Level equivalent (Maths: 11,40/20 - Sciences:14,50/20 - English:15/20 - French: 16/20)