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WALAA ENANI, Digital Marketing Manager

WALAA ENANI

Digital Marketing Manager·MASTERBED

Egypt

Bachelor's degree, marketing

Work experience

Total years of experience: 19 years, 4 months

Digital Marketing Manager

January 2019 - Present

MASTERBED

Cairo, Egypt

January 2019 - Present

• Creating campaigns on all social media platforms (Facebook,
Instagram, Twitter, LinkedIn, Pinterest & Snapchat).
• Analyze all online budget spent in a weekly & monthly reports.
• Monitor competitor offers or activities & advantages in the
market.
• Creating campaigns on Google Ads (SEM, GDN, Videos).
• Monitoring all online activities websites & app on Google Ads,
SEO digital ads on all platforms, social media management
on (Facebook, YouTube, Instagram, LinkedIn,
Twitter, Pinterest and Snapchat). Leading and monitoring a team of 6 persons for
( H&M, mother care, Starbucks, Victoria secret, American
eagle) brands Cairo Branch,
• Monitoring all online activities websites & app on Google Ads,
SEO digital ads on all platforms, social media management on
(Facebook, YouTube, Instagram, LinkedIn, google plus, Twitter
, Pinterest and Snapchat).
• Analyze all online budget spent in a weekly & monthly reports.
• Prepare for online strategies & marketing plan.
• Prepare all online marketing plan and strategies assignments -
Worked on advertising, layout drafts and clients campaigns.

Company industry:
Industrial Production
Job role:
Marketing and PR

Senior digital marketing specialist

February 2016 - August 2018

Universal Payment Service (UPS Kuwait), Cairo Branch, Egypt.

Cairo, Egypt

February 2016 - August 2018

• Monitoring all online activities websites on Google Ad words, SEO social ads, social media (Facebook, YouTube, Instagram, LinkedIn, google plus, Twitter, Pinterest and Snapchat).
• Analyze all online budget spent in a weekly & monthly reports.
• Prepare for online strategies & marketing plan.
• Analysis of syndicated materials, developing price elasticity metrics, surveys, situational modeling focus groups, and conjoint analysis.
• Prepare all offline marketing plan and strategies assignments -Worked on advertising, layout drafts and clients campaigns.
• Served as firm’s marketing coordinator; supervised activities of subordinate staff.
• Managed and coordinated multimedia packages including brochures, letters, purchase disp.
• Leading and monitoring a team of 4 persons.

Company industry:
IT Services
Job role:
Marketing and PR

Digital Marketing specialist

October 2010 - December 2015

Pixy Arts Advertising Agency, Cairo, Egypt.

Cairo, Egypt

October 2010 - December 2015

• Scans the market and Studies product competitors.
• Creating campaigns on all social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest & Snapchat).
• Creating campaigns on Google Ad words (SEM, GDN, Videos)
• Analyze all online budget spent in a weekly & monthly reports.
• Responsible for on the ground activations for product.
• Maintain stock of catalogs, brochures and flyers for the product.
• Works with the sales manager on improving the product image.
• Monitor competitor offers or activities & advantages in the market.
• managed good interpersonal relations with clients and fellow colleagues.

Company industry:
Advertising
Job role:
Marketing and PR

Marketing Specialist

January 2006 - January 2010

ROAYA Advertising Co.

Cairo, Egypt

January 2006 - January 2010

• Worked closely with marketing vendors and designers; directed
negotiations on advertising prices and campaign budgets.
• Assisted in preparation of printed material, writing copy,
proofreading,
• regular newsletters, as well as editing and liaising with
designers.
• Assisted marketing and media managers with general duties of
administration.
• Coordinated activities with advertising agencies and various
other media companies - Arranged and planned meetings and
discussions.

Company industry:
Advertising
Job role:
Marketing and PR

Education

Higher Institute Of Social Work - 6 October

January 2017

January 2017

Bachelor's degree, marketing

Egypt

Ema

March 2016

March 2016

Diploma, Digital marketing

Egypt

Master of bussines administration M.B.A

March 2013

March 2013

Master's degree, markting and management

Egypt

MBA

March 2013

March 2013

Master's degree, ادارة اعمال

Egypt

Arab academy for science and technology and maritime transport, graduate school of business (AAGSB)

March 2013

March 2013

Master's degree, Marketing

Egypt

of October University

June 2004

June 2004

Bachelor's degree, Mass

Egypt

Skills

Petroleum
Expert
Petroleum
Expert
Marketing
Expert
Marketing
Expert
Business Administration
Expert
Business Administration
Expert
Bank Relationship Management
Expert
Bank Relationship Management
Expert
Administration
Expert
Administration
Expert
Seo
Intermediate
Seo
Intermediate
Digital marketing
Expert
Digital marketing
Expert
social media
Expert
social media
Expert
Google analytics
Expert
Google analytics
Expert
Marketing research
Expert
Marketing research
Expert
Social ads
Expert
Social ads
Expert
Google Adwords
Intermediate
Google Adwords
Intermediate
Consumer behaviour
Expert
Consumer behaviour
Expert
Segmentation
Expert
Segmentation
Expert
Sem
Expert
Sem
Expert
Strategic planning online
Expert
Strategic planning online
Expert
Lead generation
Expert
Lead generation
Expert
Petroleum
Expert
Petroleum
Expert
Marketing
Expert
Marketing
Expert
Business Administration
Expert
Business Administration
Expert
Bank Relationship Management
Expert
Bank Relationship Management
Expert
Administration
Expert
Administration
Expert
EDITING
Intermediate
EDITING
Intermediate
GOOGLE APPLICATIONS
Intermediate
GOOGLE APPLICATIONS
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKET ANALYSIS
Intermediate
MARKET ANALYSIS
Intermediate
SEARCH ENGINE MARKETING
Intermediate
SEARCH ENGINE MARKETING
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate

Languages

English
Expert

Training and Certifications

Certifications
English Language Certificate, Level 9
International computer driving license (ICDL)

Hobbies

  • music