ولاء حمزة

* Coordinated with related business functions and provided end-market positioning of the brand.
Reviewed market research, and market movements, to improve consumer attitudes into brand-relevant directions for developing new products.
* Managed the new product development plan, presented the updates, and re-plans according to launch schedules.
* Developed a communications plan with the strategy team to be completed with the agencies.
Handled marketing strategy to guarantee the brand attributes and values are reflected in our products.
* Managed agencies, suppliers, and business partners in designing and implementing the best communication message, packaging concepts, and key visuals.
* Planned, monitored, and controlled direct marketing expenses (DME) related to specific brands to ensure the expenditure was on track with the overall marketing budget.