Country Manager & Chief Executive Officer
Media Monitoring Services Ghana Limited
Total years of experience :15 years, 8 Months
Successfully started two different Media monitoring agencies from point of office acquisition to recruitment of personnel and grow
them from Zero revenue to household names in Ghana as a non- national.
Experience in best practices, procedures and control systems in Media monitoring, planning, buying and evaluation pre and post
communication Responsible for overall business development and management
Provide clear direction for all project functions including procurement, control and quality. Key Liaison for primary function of
driving sales, accounts acquisition, retention and management. Monitor competitor activities/competitive intelligence.
Key Accomplishments:
* Measured success of planned Communications as against achieved.
* Efficiently followed number of clients' product or service mentioned in media and analyse media presence across radio,
television, prints and online, in relation to competition.
* Worked with cross-functional teams within the business to improve business processes.
* Successfully oversaw 8 offices as
Directly responsible for identification of potential businesses and led teams to present our business to prospects. In-charge of
business development.
Key Accomplishments:
* Established and managed 5 branch offices across Ghana plus the head office nurturing to maturity business content in the
Ghana office through effective planning, implementation, process audit /control and administrative management.
* Efficiently worked in the capacity of Country Head for the business.
* Led the marketing of our specialized services media monitoring products through detailed presentation to targets’
marketing/corporate affairs teams.
Accounts/Business Development
Expertly coordinated operations department of the head office and four satellite offices through shared responsibility and
delegations where appropriate. Responsible for staff’s work-hour schedulling and database management. Worked with brand
managers to monitor their brands’ campaigns across ATL and BTL in cases of activation launch. Prepared campaign compliance
report, using Ms excel and Ms power point Preparation.
Key Accomplishments:
* Measured success of planned Communications as against achieved.
* Efficiently track number of clients' product or service mentioned in media and analyse media presence across radio, television,
prints and online, in relation to competition.
Successfully monitored and given updates on existing campaigns and alerts on new campaigns. Prepared compliance reports using
MBA Marketing Management
HND Mechanical Engineering
National Diploma in Agricultural Engineering