Marketing & Corporate Communication Director
Arabian Centres
مجموع سنوات الخبرة :19 years, 5 أشهر
• Managing Five functions Marketing & Branding, Digital Media, PR & Corporate Communication, Events, and Research
• Create MKT and communication strategies
• Putting MKT plan for activities and campaigns to enhance the customer experience
• Increase awareness and footfall across all malls
• Improve digital media presence by relaunching a new website and improving social media presence
• Managing Five functions Marketing & Branding, Digital Media, PR, Corporate Communication, and Events
• Putting the MKT and communication strategies for Riyadh Airports
• Creating the new positioning for Riyadh Airports
• Main responsible to deliver all agreed plans and KPIs for the department
• Improve the look and feel of the King Khalid International Airport
• Responsible for enhancing overall Riyadh Airports and King Khalid International Airport brand equity
• Building a new Marketing & Corporate Communication team
• Enhancing customer experience across all touchpoints (Airport, Website, Social Media, App.. etc.)
• Launch MKT campaigns for new products and services
• Enhancing internal communications
• Managing marketing budget and expenses
• Responsible for enhancing and evaluating marketing communication
• Building strategic relationships with key partners, agencies, and vendors
Corporate Marketing Manager in HO Riyadh, reporting to the Head of Commercial Banking
Responsibilities:
Improve CMB BHI and CRI scores
Set 2013 - 2014 MKT strategy, plans and activity
Identify CMB target market
Cerate commercial banking positioning as leading international bank in Saudi
Main responsible of CMB plans, activity, events excruciations
Identifying needed market researches and customer understanding then converted
into actions
Achievements:
1. Achieved CMB BHI (+3%) and CRI (+2%) 2012-2013 targets
2. Identifying CMB targets segments successfully
3. Excruciate all MKT activates for 2012-2013 with high standard
Danette (SBM) in the HO Riyadh, reporting to the Marketing Director
Responsibilities:
Set 2010- 2015 strategic plans and innovations
Main responsible of enhancing Danette positioning and polishing brand diamond
Sharpening Danette insight, communication message and target group
Launched three major innovations in 2011(Topper, Doublette and Gold)
Main responsible of Danette in Export market (GCC, Levant & Iraq)
Shooting two TVCs based on the strategy and positing with relative insight
Setting up the plan for in store activations and events
Consumer understanding through defining the needed researches and converted into actions
Achievements:
1. Achieved highest growth in Danette Brand history (+29%)
2. Launched new innovations that double Danette portfolio (+50 MSR)
3. Built Danette as a mega brand in export markets (+100 MSR)
Brand Manger for Middle East Market
Activia (BM) in the HO Riyadh, reporting to Health Brands Marketing Manger
Responsibilities:
Set next year plans and activities
Highly involved in Activia three years strategic plans
Main reasonable of launching Activia Light range with full integrated MKT plan
(TVC, in store activities and Digital)
Shooting two TVCs. One for the core business and one for Activia light
Change Activia core packaging
Achievements:
1. Double digit growth to reach 6% MS from the laban market
2. Launched Activia light one of the most successful launches in ASD history (+50
MSR/ Year)
Safio (ABM) in the HO Riyadh, reporting to Kids Brands Marketing Manger
Responsibilities:
Set the base of new Safio positioning and strategies
Monitoring sales and analyzing the dairy market (flavor milk) long life category.
Main reasonable on the promotions, new packs design, any production difficulties
and new launches.
Attended and participated in two TVC shooting in Lebanon.
Started the Safio Cup event as an annual school activities
Main reasonable in preparing budget presentation and plans:
o Total market evaluation (market growth, market share, other competitors'
activities….).
o Brand performance (sales analysis by category, SKU, flavor, region...).
o Brand health measures (brand awareness, penetration, frequency…).
o Evaluate the previous year activities and set the next year activities and
innovation plan.
Achievements:
1. Base on researches set the base of Safio new strategies
Research Executive
Responsibilities include:
Planning, managing and carrying out the advertisement campaign of the adventure
beach activities.
Supervision of all designs and publishing of printed materials.
Successfully made the company’s profile by gathering related data and using
college earned skills in that field.
Participation in all meetings and discussions with advertising Agencies to
investigate possibilities of outsourcing the marketing division of the company.