Digital Marketing Manager (Freelance)
freelance
Total years of experience :5 years, 9 Months
-Utilized digital marketing techniques such as social media ads and E-mail marketing to grow Spotify account to 500, 000 streams and 120, 000 listeners in over 120 countries.
-Running ads on Meta and Utilizing Google Analytics to track traffic behavior.
-Applying SEO to optimize website.
-Strong knowledge in using Google Analytics, Google Search Console, CRM, and paid marketing tools
-Applied a marketing concept that meant conducting first & second-hand research to identify consumer demand which informed the creation of products/services and content creation on social media to ensure that the consumer was put first. This change in thought process lead to the creation of a successful YouTube video that gained over 40, 000 views without spending any money on ads.
-Analyzing metrics on social media, streaming platforms, and ad accounts to understand consumer behavior, which has led to the creation of better content and an increase in social media engagement.
-Measuring the performance of campaigns with KPIs ensured that campaign objectives were being met, and helped in realizing the maximum utilization of resources.
-Competitor analysis to determine differentiation and pricing strategies which resulted in an increase in product sales and increased market share.
-Collaborating with similar brands to reach unique target audiences, which increased brand exposure and built trust.
-Strategized and implemented ad campaigns on Facebook & Instagram using creator studio which
increased brand exposure by at least 30%.
-Modernized social media content on YouTube, Instagram, TikTok, and Spotify by adjusting content to keep up-to-date with the latest digital media specifications.
-Running email marketing campaigns to interact with previous customers, leading to an increase in loyal customers and sales as well as reducing the cost of ad budget to acquire new customers by 20%.
-Tapped into new target audiences by reaching out and negotiating with playlist curators, distributors, and promoters which increased brand awareness.
-Maintaining and building key business relationships with, promoters and vendors to receive discounts on purchases which reduced overall operations costs while ensuring high-quality services.
-Built websites and used search engine optimization (SEO) to maximize brand exposure.
Projects
Hired to work on custom made products & services for clients. -Understanding what the client needs and meeting those needs.
-Identifying clients target audience and helping them create a product for that audience. -Analyzing potential audiences for clients based on strength, weaknesses and resources.
-Worked closely with the CEO of an entertainment company to meet deadlines.
-Scheduling calls and meetings.
-Ensuring end product satisfies the client.
-Drawing up and providing contracts for clients that state the terms of agreement for projects and time
spans.
-Signing legally binding contracts.
-Creating social media campaign strategies and posting schedules for Agency clients.
-Creating content ideas for social media posts and briefing the creative's department.
-Creating photoshoot plans for clients and supervising photographers on site to ensure execution of the
shoot plan.
-Active brainstorming sessions with colleagues to come up with the most innovative and creative campaign
ideas.
-Social media marketing for clients in service industries such as Hotels, Insurance, Bars & Restaurants and
Tech industries.
Fully responsive and dynamic website for hotel
-I built a website for a hotel's menu items using HTML, CSS and JavaScript.
-Categorized all items into their respective courses on a spread sheet. then converted spreadsheet file into
JSON format.
-Utilized CSS grids and Flexbox to place items on screen.
-Worked with Back-end developer and restaurant manager in developing the website and solving
problems.
-Menu items stored in a JSON format as a list utilized methods such as .map and .reduce methods as well
as template literals to create a fully dynamic website that changes display without refreshing the webpage.
-Generated a QR code of the websites URL so that customers can scan it to open the online menu.
Fully responsive website for musician (Full-stack developer project)
-Built the front-End using HTML, CSS, JavaScript, EJS.
-Dynamic and fully responsive website with mp3 player that cycles through songs, displays track name and
duration. Implemented CSS animations to maintain user retention.
-Designed the UI with the goal to have users access music in less than 3 clicks.-Backend using NODE js. Implemented Mailchimp API to subscribe visitors to Email List.-Deployed Node application on Linux remote server.