Total Years of Experience: 14 Years, 9 Months
July 2015
To Present
Graphic Designer
at Freelance
Location :
Pakistan - Karachi
• Meet with clients either in person or online in order to discuss the scope of
different projects.
• Advise clients on the best strategies to use for their particular products and
desired audiences.
• Create unique images, audio messages, illustration and logos for customers.
• Review all projects to ensure the end product is error-free.
• Ensure 100 % customer satisfaction by presenting art to clients and giving them
a chance for feedback.
different projects.
• Advise clients on the best strategies to use for their particular products and
desired audiences.
• Create unique images, audio messages, illustration and logos for customers.
• Review all projects to ensure the end product is error-free.
• Ensure 100 % customer satisfaction by presenting art to clients and giving them
a chance for feedback.
June 2015
To Present
Project Head
at Creative Marketing Services
Location :
Pakistan - Karachi
• Plan and execute BTL marketing campaigns as per brands requirement.
• Evaluate sales and strategize the campaigns accordingly.
• Lead and challenge teams to build engaging consumer experience to drive relevance and brand advocacy.
• Serve as key internal and external point of contact; regularly liaise with brand managers in planning, creative production.
• Post activity analysis, for sales at large and also for Brands Health Indicators which were taken into consideration.
• Evaluate sales and strategize the campaigns accordingly.
• Lead and challenge teams to build engaging consumer experience to drive relevance and brand advocacy.
• Serve as key internal and external point of contact; regularly liaise with brand managers in planning, creative production.
• Post activity analysis, for sales at large and also for Brands Health Indicators which were taken into consideration.
December 2011
To December 2015
Brand Manager
at Convenience Food Industries (Pvt) Ltd
Location :
Pakistan - Karachi
• Brand Building Activations
• Exhibitions & Promotions (National/International)
• Monitoring Brand Sales
• Strategic Media Planning and Evaluations
• ATL & BTL
• Media buying & Monitoring
• Identifying, Developing & Partnerships Building with Media Agencies
• Identifying Consumer & Market Trends
• Analytical Research for Product Launches and Re-launches
• Brand Positioning, Extension & Evaluation Strategies
• Managing Product Design & Innovative Packaging
• Internet & Social Media Promotion
• Periodic Reviews of Brand, Competitive, Category for Brand Equity
• Exhibitions & Promotions (National/International)
• Monitoring Brand Sales
• Strategic Media Planning and Evaluations
• ATL & BTL
• Media buying & Monitoring
• Identifying, Developing & Partnerships Building with Media Agencies
• Identifying Consumer & Market Trends
• Analytical Research for Product Launches and Re-launches
• Brand Positioning, Extension & Evaluation Strategies
• Managing Product Design & Innovative Packaging
• Internet & Social Media Promotion
• Periodic Reviews of Brand, Competitive, Category for Brand Equity
June 2009
To November 2011
Sales & Marketing Associate
at The Pinnacle
Location :
Pakistan - Karachi
• Development of Targeted Marketing Plan & Execution
• Initiating partnerships with Advertisers.
• Periodic Analysis of Achievements
• Planning & Coordinating Events.
• Development of POS Material & Advertisements
• Initiating & Developing Social Media Campaigns
• Course Offerings Development
• Initiating partnerships with Advertisers.
• Periodic Analysis of Achievements
• Planning & Coordinating Events.
• Development of POS Material & Advertisements
• Initiating & Developing Social Media Campaigns
• Course Offerings Development
Share on Facebook
Share on Twitter
Share Via Email