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وليد البنا, Regional Sales Manager

وليد البنا

Regional Sales Manager·Nada Dairy Company

Saudi Arabia

Bachelor's degree, مبيعات

Work experience

Total years of experience: 20 years, 2 months

Regional Sales Manager

July 2021 - Present

Nada Dairy Company

Eastern Province, Saudi Arabia

July 2021 - Present

Managerial & Organizational

 In coordination with RSM, develop and implement short and medium term sales plans that deliver company agreed objectives & targets
 Organize the department and build capable and effective sales team.

 Communicate and train the team to effectively and successfully implement the brands business plan.

 Actively ensure that sales teams possess acceptable levels of product knowledge and skills to achieve planned objectives.

 Achieve & implement display standards by outlet. 100% Visibility agreements implementation.

 Ensure implementing proper stock levels by channel to avoid market returns.

 Continuous trade visits to ensure that all set routes & display standards are implemented. No out of stock situation is acceptable at any point of time.

Operational:
 Achieve distribution and visibility objectives and sales targets as per approved KPIs.

 Following up sales targets by salesman on daily basis, track objectives achievement & activities implementation by account, take corrective actions if needed.

 Ensure proper routes (Journey cycles) by salesman & respective merchandisers.


 Assist in all trade agreements negotiation with Panda & other key accounts. Ensure proper documentation and filing.

 Ensure that any agreement signed is properly communicated to all concerned departments; updated filing should be always available at branch level.
 Submit regular reports to management as per circulated reporting tools.
Company industry:
FMCG
Job role:
Sales

Regional Sales Manager

July 2016 - July 2021

Baja foods company

Southern Province, Saudi Arabia

July 2016 - July 2021

Follow-up and training of the team to develop the team's performance to achieve growth - Develop plans and sign agreements with senior clients to develop work and increase numbers
Company industry:
FMCG
Job role:
Sales

Regional Sales Manager

October 2015 - May 2016

Ahmed gharamallah alghmdy

Khamis Mushait, Saudi Arabia

October 2015 - May 2016

Follow-up and training of the team to develop the team's performance to achieve growth - Develop plans and sign agreements with senior clients to develop work and increase numbers
Company industry:
FMCG
Job role:
Sales

Area Sales Manager

March 2012 - August 2015

Mayar foods company ( Almuhidib foods)

Dammam, Saudi Arabia

March 2012 - August 2015

Follow-up and training of the team to develop the team's performance to achieve growth - Develop plans and sign agreements with senior clients to develop work and increase numbers
Company industry:
FMCG
Job role:
Sales

Branch sales manager

January 2008 - January 2012

Muhaidib foods(mayar foods)

January 2008 - January 2012

Company industry:
FMCG
Job role:
Sales

Area Sales Manager

January 2006 - January 2008

Pepsi Egyp

January 2006 - January 2008

Managerial & Organizational
 In coordination with RSM, develop and implement short and medium term sales plans that deliver
company agreed objectives & targets
 Organize the department and build capable and effective sales team.
 Communicate and train the team to effectively and successfully implement the brands business plan.
 Actively ensure that sales teams possess acceptable levels of product knowledge and skills to
achieve planned objectives.
 Achieve & implement display standards by outlet. 100% Visibility agreements implementation.
 Ensure implementing proper stock levels by channel to avoid market returns.
 Continuous trade visits to ensure that all set routes & display standards are implemented. No out of
stock situation is acceptable at any point of time.
Operational:
 Achieve distribution and visibility objectives and sales targets as per approved KPIs.
 Following up sales targets by salesman on daily basis, track objectives achievement & activities
implementation by account, take corrective actions if needed.
 Ensure proper routes (Journey cycles) by salesman & respective merchandisers.

 Assist in all trade agreements negotiation with Panda & other key accounts. Ensure proper
documentation and filing.
 Ensure that any agreement signed is properly communicated to all concerned departments; updated
filing should be always available at branch level.
 Submit regular reports to management as per circulated reporting tools.
Cultural:
 Respect, implement and communicate company policies and procedures.
 Maintain professional and productive business relationship with all team members.
Job role:
Sales

Area Sales Manager

January 2006 - January 2008

C.V

Saudi Arabia

January 2006 - January 2008

Company industry:
Construction & Building
Job role:
Sales

Regional Sales Manager

-

-

holding co
Job role:
Sales

Area sales manager

-

Muhaidib foods CO.( Mayar foods)

-

Job role:
Sales

area

-

-

2012-2015)and we increase the sales by 20%
Job role:
Sales

Area Sales Manager

-

C.V

Saudi Arabia

-

Company industry:
Construction & Building
Job role:
Sales

Area Sales Manager

-

C.V

Saudi Arabia

-

Company industry:
Construction & Building
Job role:
Sales

Area Sales Manager

-

C.V

Saudi Arabia

-

Company industry:
Construction & Building
Job role:
Sales

Area Sales Manager

-

C.V

Saudi Arabia

-

Company industry:
Construction & Building
Job role:
Sales

Area Sales Manager

-

C.V

Saudi Arabia

-

Company industry:
Construction & Building
Job role:
Sales

Area Sales Manager

-

C.V

Saudi Arabia

-

Company industry:
Construction & Building
Job role:
Sales

Education

بكالريوس

May 2005

May 2005

Bachelor's degree, مبيعات

Egypt

GPA (rating): Very good

GPA (rating): Very good

Skills

Sales
Expert
Sales
Expert
Communication Skills
Expert
Communication Skills
Expert
Organizational Skills
Expert
Organizational Skills
Expert
Team Leadership
Expert
Team Leadership
Expert
Marketing
Expert
Marketing
Expert
BUSINESS PLANS
Expert
BUSINESS PLANS
Expert
DOCUMENTATION
Expert
DOCUMENTATION
Expert
GESTIÓN
Expert
GESTIÓN
Expert
GESTIÓN DE ARCHIVOS
Expert
GESTIÓN DE ARCHIVOS
Expert
MARKETING
Expert
MARKETING
Expert
NEGOTIATION
Expert
NEGOTIATION
Expert
ORGANIZATIONAL SKILLS
Expert
ORGANIZATIONAL SKILLS
Expert
POLICY ANALYSIS
Expert
POLICY ANALYSIS
Expert
REPORTS
Expert
REPORTS
Expert
SALES
Expert
SALES
Expert
Sales
Expert
Sales
Expert
Communication Skills
Expert
Communication Skills
Expert
Organizational Skills
Expert
Organizational Skills
Expert
Team Leadership
Expert
Team Leadership
Expert
Marketing
Expert
Marketing
Expert

Languages

Arabic
Expert
English
Expert

Training and Certifications

Certifications
• Targets and objectives achievement. • Solving problems and decision taking. • Motivations and patt
AMF training center
Oct 2012 - Jan 2014

Hobbies

  • reading&safari